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Every great company has a story. In this introduction to How to Wake Up Your Business, Dana Alligood, executive director of the Wake Forest University Center for Private Business, invites listeners into a series built around the conversations she had with leaders of North Carolina's most respected private businesses. Each episode takes up a challenge that every privately held business eventually faces: succession planning, governance, culture, strategy, family harmony, and leadership development. The Center exists to be a catalyst for economic growth and social prosperity across our region and beyond, and this series shares that work in the words of the owners and operators living it. Subscribe wherever you get your podcasts.

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