Income estimates are not available at this time. Historical data is required to calculate accurate earning projections based on view metrics and CPM rates.

The first season premiered in 2004. The GUS series is also the very first 100% local content reality television programme in Nigeria and it is a survival type reality programme that highlights the struggle of Contestants (10–30 persons, depending on the reference edition), their struggles against themselves and the wild i.e. nature and their search for a hidden treasure that brings to the last person standing instant fame and fortune. The Winner of the last season in 2012 took home a 10 million naira cash prize and an SUV.

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