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The Persuasion Mistake Even Smart Executives Make (Ted Speaker Explains) with Joshua Bandoch - 042 THE PERSUASION MISTAKE EVEN SMART EXECUTIVES MAKE (TED Speaker Explains) | Joshua Bandoch Most people think persuasion means winning the argument or getting someone to think exactly like you do. In this episode of the Elite Business Connector Podcast, host Bryan Buckley sits down with TED speaker, author, and persuasion expert Joshua Bandoch to break down why that mindset is completely backwards — and what actually works instead. Josh is the author of How to Get What You Want: Mastering the Art and Science of Persuasion and delivered the TEDx Talk "How to Be More Persuasive." In this conversation, he unpacks the neuroscience and psychology behind real influence: why we're wired to feel before we reason, why leading with logic actually backfires, and why the most persuasive people put the other person first instead of pitching, convincing, or "winning." You'll learn practical, research-backed communication skills for sales, negotiation, customer experience, and leadership — including how to ask better questions, how to read hesitation before it becomes an objection, and how to build the kind of emotional intelligence that turns tense conversations into trust. Whether you're a business executive, sales professional, entrepreneur, or team leader, this episode will change how you think about your next conversation. 🔑 What You'll Learn: ✅ The real definition of persuasion (it's not what you think) ✅ Why "me-first" wiring kills your influence — and how to flip it ✅ The one question that lowers people's guard instantly ✅ How top leaders like JFK and MLK used positive vision to persuade ✅ What a "Persuasion Genius" actually does differently ✅ How to turn a heated, defensive conversation into a win-win ⏱️ Timestamps: 0:00 – Intro: Meet Josh Bandoch 0:27 – The TED Talk and the new book 1:07 – Why Josh wrote about persuasion 1:50 – Redefining persuasion (it's not about winning) 3:43 – Why connection feels countercultural 8:03 – What is a "Persuasion Genius"? 10:16 – The neuroscience of feeling before reasoning 14:42 – Listening as the ultimate negotiation tool 21:32 – Breaking free of the logic-first trap 27:22 – The Ask, Listen, Learn framework 33:42 – Leading with humility and vulnerability 36:38 – Advice for leaders who want to persuade better 39:59 – Rapid-fire round 43:12 – Closing thoughts: Do you want to be right, or make a difference? 📘 Get Josh's Book: How to Get What You Want: Mastering the Art and Science of Persuasion 🔗 More from Josh: joshuabandoch.com 📥 Free Resource: Grab the companion cheat sheet for this episode: https://bryanpaulbuckley.systeme.io/episode-42-cheat-sheet 👉 Subscribe for new episodes on communication, sales, leadership, and influence every week. 🌐 Website: bryanbuckleyspeaks.com 📸 Instagram: @BryanBuckleySpeaks 🐥X: @brybuckley 💻LinkedIn: Bryan Buckley #Persuasion #EmotionalIntelligence #Leadership #SalesTraining #Negotiation #CommunicationSkills #TEDTalk #EliteBusinessConnector #BryanBuckley #JoshuaBandoch

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