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Explore Building Beauty Content Systems That Scale: AI, Production and the New Creative Pressure with 1,262 views, 17 likes, and 0 comments. Experience the impact of this video content that has captured audience attention.

✅ Building Beauty Content Systems That Scale: AI, Production and the New Creative Pressure 👇@Tash_courtenay 🙏 Watch The Video & Don’t Forget to Like, Comment, Subscribe, & Share 🧡 💠Every channel is hungry, the volume demands are relentless, and AI is not the answer to everything. Here's how to build a production system that actually scales. 💠In this panel on building production systems that scale, host Tash Courtenay-Smith is joined by Becky Watson (Absolute Collagen), Gilbert Corrales (Leaf) and Sebastian Kraft (Sebastian Kraft Consulting) for a candid conversation about the explosion in content demand and what beauty brands can realistically do about it. With one global player reportedly producing 500,000 pieces of content a month at sharply reduced cost, and platform updates like Meta's Andromeda engine demanding purpose-built creative for every placement, persona and funnel stage, the pressure on lean brand teams has never been higher. 💠The panel digs into why brands now need hundreds of assets a month just to cover the basics, why a production-manager mindset borrowed from live TV and newsrooms beats the traditional social-manager hire, and how offshore teams and AI tools can bolster output without losing the human creative eye. They debate fully AI-generated content versus authentic UGC, why "human in the loop" is non-negotiable, what the Coca-Cola Christmas ad really taught the industry, and which tools genuinely earn a place in the stack. Plus their predictions for what beauty content production looks like over the next 18 months. Hosted by Tash Courtenay-Smith. 💠This talk was recorded at CEW Future Beauty 2026, hosted by Tash Courtenay-Smith, in partnership with CEW, Google, Amazon and Tash Partners. 💠Subscribe and follow the full series as we move through every session of the summit. 💠In this video: Why content demand has exploded, and what Meta's Andromeda update means for brands How many assets brands really need each month just to cover the basics Why a live-TV and newsroom production mindset wins in high-volume content Combining offshore teams and AI tools without losing brand authenticity The "human in the loop" principle and where AI should and shouldn't be used Fully AI-generated content versus authentic UGC in beauty What the Coca-Cola Christmas ad revealed about audience tolerance for AI Predictions for beauty content production over the next 18 months The tools the panel actually rely on, and why not to chase every shiny new one 💠CEW Future Beauty Summit 2026 Hosted by Tash Courtenay-Smith In partnership with CEW, Google, Amazon and Tash Partners 💠Tash Partners Newsletter: 👉 https://www.linkedin.com/newsletters/tash-insights-7059634523751202816/ 🔶 WATCH MORE VIDEOS ✅ Opening the CEW Future Beauty Summit 2026 | Tash Courtenay-Smith 👉 https://youtu.be/PJJr5GYiFTQ ✅ Is Your Beauty Brand AI-Ready? Winning at Conversion and the Future of Ecommerce 👉 https://youtu.be/SmOZKcktGWg ✅ Run With The Night (AI Music Video) - Lyrics Edition 👉 https://youtu.be/Q9a6o_7_3oo ✅ Music & AI Avatars: Transforming the Future of Entertainment 👉 https://youtu.be/qWVWFNbWB_U ✅ Run With The Night, (AI Music Video), Director’s Cut & Official Video 👉 https://youtu.be/bKuJkfyctTM ✅ Introducing AI Tash V5 – Full Digital Character Revealed 👉 https://youtu.be/4t9D0b0umJU ✅ Meet AI Tash V1–V5 – Watch Her Evolve 👉 https://youtu.be/VZVrZoWxQDw ✅ Hi, I'm Tash. 👉 https://youtu.be/7enT385pOco ✅ What if I told you I’m not real? Meet my AI avatar. 👉 https://youtu.be/pVbZRB08f3U 💠 Linkedln: 👉 https://www.linkedin.com/in/natashacourtenaysmith/ 💠 Instagram: 👉 https://www.instagram.com/tash_courtenay/ 💠 Follow on TikTok: 👉 https://www.tiktok.com/@tash_courtenay_smith 💠 Twitter: 👉 https://x.com/tash_courtenay?lang=en 💠 Work with me: 👉 https://www.tash.partners/work-with-me 💠 The Notting Hill Shopping Bag: 👉 https://www.nottinghillbag.com/ 💠 Join my community: 👉 https://www.tash.partners/newsletter-sign-up #TashCourtenaySmith #FutureBeauty #CEW #ContentProduction #AIContent #BeautyMarketing #CreativeStrategy #BeautyIndustry #BeautyBusiness #AbsoluteCollagen #ContentAtScale #MarketingOps #CosmeticExecutiveWomen #BeautyTrends2026 #UGC #podcast #motivation #founder #TashPartners #ceo

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