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✅ E-commerce Success: Managing Costs, Customer Acquisition, and Inventory 👇👇@Tash_courtenay 🙏🙏 Watch The Video & Don’t Forget to Like, Comment, Subscribe, & Share 🧡 💠In this episode of Tash Talks TV, I sat down with Ian Cruickshank from Triffin to break down the simplest version of a healthy P&L — and why 60% gross margin is the number you need to protect at all costs. We delve into the crucial aspects of growing an e-commerce business. Learn why vanity metrics are useless and why it's essential to understand your Customer Acquisition Cost (CAC) versus Lifetime Value (LTV) at a fundamental business level. Discover the importance of accounting for all costs, including content creation and agency fees, and the necessity of evaluating return on investment over time. We discuss the challenges associated with data management and the significance of tracking customer behavior monthly. Additionally, we explore the complexities of product portfolio expansion, inventory management, and ensuring your business remains profitable and scalable. This episode is a must-watch for small business owners and founders wanting to make informed financial decisions and build viable businesses. 💠00:00 Understanding the Importance of Metrics in Business Growth 💠01:09 Challenges Faced by Brands in Tracking Costs 💠01:32 Evaluating Customer Behavior and Investment Returns 💠02:26 The Complexity of Data Management for Small Brands 💠03:44 The Role of Triffin in Simplifying Business Analysis 💠05:08 Product Level Profitability and Inventory Management 🔶 WATCH MORE VIDEOS ✅ The Power of the Golden Pill: Hormonal Balance and Business Success with Elissa from Elle Sera 👉 https://youtu.be/dnqZ2M5GUZA ✅ Exploring Beauty and Wellness with Industry Experts | Tash Talks 👉 https://youtu.be/tcRdh-nFQ-s ✅ From Latin America’s Top Music Platform to E-Com Growth Leaf’s Data First Marketing 👉 https://youtu.be/4CxZ_MY4qCE ✅ Pioneering Non-Surgical Treatments: Insights with Alice 👉 https://youtu.be/tFWCKHvzwVI ✅ How Stagecoach Performing Arts Supported This Life Changing Song 👉 https://youtu.be/q9-rVjWOQmk ✅ Ask for Help: Unlock Success & Overcome Imposter Syndrome 👉 https://youtube.com/shorts/OyZltmlAQcY ✅ Building High-Performing Teams: See People Grow! 👉 https://youtube.com/shorts/E6XPrHRVu3o ✅ Absolute Collagen: Young Leader's People & Culture Secrets 👉 https://youtube.com/shorts/qITClM2n3pA ✅ Crush Fear of Failure & Embrace Creator Consciousness 👉 https://youtu.be/-vKmHjzdsHM ✅ Sometimes things just don’t turn out as planned 🫣 👉 https://youtube.com/shorts/ldk7CtXMvTo 💠 Linkedln: 👉 https://www.linkedin.com/in/natashacourtenaysmith/ 💠 Instagram: 👉 https://www.instagram.com/tash_courtenay/ 💠 Follow on TikTok: 👉 https://www.tiktok.com/@tash_courtenay_smith 💠 Twitter: 👉 https://x.com/tash_courtenay?lang=en 💠 Work with me: 👉 https://www.tash.partners/work-with-me 💠 Tash Talks: 👉 https://www.tash.partners/tash-talks-partnerships 💠 The Notting Hill Shopping Bag: 👉 https://www.nottinghillbag.com/ 💠 Join my community: 👉 https://www.tash.partners/newsletter-sign-up #tashcourtenaysmith #tiktokmusic #songcreation #songreleasejourney #nottinghillcompany #entrepreneurialsuccessstories #personalbranding #digitalmarketing #Howtomonetizeablog #businesssuccessfully #successfulstartup #socialmediamarketing #howtostartanonlinestore #socialmediatips #besttiktokmarketing #dtcbrandgrowth #maximizingcustomer #ecommercegrowthstrategies #successfuldigitalproduct #smallbusiness#nottinghillshoppingbag #nottinghill #nottinghillcompany #nottinghilltok #ukfashion #uk #shoppingbag #totebag #nottinghillcompany #nottinghillcompany #london #money #recruitment #hiringright #ecommercebrands #leadership #tashtalks #scalingbrands #founderjourney #podcast #founder #motivation

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