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Brandon Farley, Phasis | AI Luminaries with Neo4j Analytics Table
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In this interview from the Neo4j AI Luminaries interview series, Brandon Farley, co-founder and chief executive officer of Phasis, joins theCUBE's John Furrier to discuss how knowledge graphs provide the "reality layer" that autonomous AI agents need to move beyond hallucination-prone reasoning. Farley traces his path from Suasiv, where he mapped digital culture and subcultures through graph relationships, to Phasis, which generalizes that approach into a "World API" for AI agents. He explains how the platform's /orient endpoint grounds agents in a shared, constantly updating model of reality before they search, plan or act. Farley details how enterprises can layer private "deltas" of proprietary data on top of this shared world, letting agents reason against domain-specific context rather than static training data. The conversation also explores why specialized, contextually grounded intelligence is overtaking general-purpose models for enterprise use cases, especially as hallucinations persist even in newer, more fluent large language models. Farley discusses how Phasis integrates with existing data platforms like Databricks and Snowflake, acting as an orientation layer rather than replacing them. He underscores that a compounding advantage will separate companies whose agents build durable, reality-grounded knowledge from those recreating context from scratch with every task. From culture mapping to agent swarms performing autonomous research, Farley outlines why reality-grounded knowledge graphs will define the next wave of competitive AI systems. Find more SiliconANGLE news and analysis https://siliconangle.com/ Follow theCUBE's wall-to-wall event coverage https://siliconangle.com/events/ Learn about the latest theCUBE events https://www.thecube.net/ 00:00 - Intro 00:06 - Exploring Culture and Innovation in Digital Networks: Neo4j AI Insights with Brandon Farley 03:11 - Leveraging Knowledge Graphs for Informed Decision-Making 06:36 - The Progression of Agents and System Integration 08:40 - Title: Navigating AI: Balancing Hallucinations, Determinism, and Contextual Relevance 11:22 - Integrating Markets and Technology: Enhancing Global Agent Orientation 16:28 - AI Horizons: Bridging Innovation and Reality #theCUBE #AILuminaries #Neo4jDataToKnowledge #theCUBEresearch #NYSEWired #Phasis #Neo4j #AI
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