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Search is changing, and most small businesses haven't noticed yet. In this video, I explain how AI tools like ChatGPT, Claude, and Google's AI Overviews are quietly replacing traditional search results, what a new discipline called GEO (Generative Engine Optimisation) actually means, and what you can practically do about it today. I'll walk you through three live side-by-side comparisons of Google vs Claude, so you can see exactly how the shift is playing out, then break down the three principles behind GEO and the first steps every business owner should take right now. What's covered: 00:00 Why search is changing 00:30 A quick recap of traditional SEO 01:00 How AI is disrupting search (zero-click searches explained) 01:30 Live demo: Google vs Claude, three real examples 03:00 What GEO actually means 03:45 The three principles of GEO in practice 04:45 Three practical first steps for your business This channel is all about helping non-technical business owners and everyday users get real, practical value from AI tools, with no jargon and no fluff. If that sounds useful, subscribe for a new video every week. Got a question or a topic you'd like me to cover? Drop it in the comments, I read every one. Oliver Founder, Gooseberry AI gooseberryai.com
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