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Your rent didn't get expensive by accident. Across the U.S., landlords feed their private data — what they charge, how full their buildings are — into the same piece of software. It hands back one number: the rent it thinks you'll tolerate. When enough landlords in your area use it, they stop competing on price… and quietly raise rent in lockstep — sometimes even leaving apartments EMPTY because the math said it paid more. This is the story of RealPage: how an algorithm ended up setting rents for millions of apartments, why ProPublica and the U.S. Department of Justice say it looks like price-fixing, and what's actually being done about it. We follow the money, the math, and the receipts — and break down what it means for the check you write every month. ⏱ CHAPTERS 0:00 The Tuesday-Night Rent Email 1:00 One Neighborhood, One Brain 1:54 Meet RealPage 2:54 How the Algorithm Works 4:06 Raising Rent on Empty Apartments 5:07 Who Really Collects Your Rent 6:18 Caught: ProPublica & the DOJ 7:24 "Just a Recommendation" — The Defense 8:22 It Was Already Broken — The Sun Belt 9:30 What You Can Actually Do 📌 If your rent jumped and you never got a straight answer why — this is probably part of it. Drop your city in the comments. 🔔 Calloway Capital breaks down the money systems quietly shaping your life — rent, prices, debt, and the people who profit. Subscribe so the next one finds you. — SOURCES & FURTHER READING — • ProPublica, "Rent Going Up? One Company's Algorithm Could Be Why" (Oct 2022) • U.S. Department of Justice — antitrust complaint against RealPage (2024) • Public earnings-call statements & court filings cited throughout This video is independent commentary and analysis for educational purposes. It is not legal or financial advice. Company names, logos, and brief clips are used under fair use for news reporting, commentary, and criticism. #rent #housing #realpage #rentcrisis #economics

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