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Explore The brand lead at the company that trains Mahomes and 25% of the Fortune 100 | Danielle Lajoie with 14 views, 0 likes, and 0 comments. Experience the impact of this video content that has captured audience attention.

Danielle Lajoie runs brand, communications and integrated marketing at Exos, a human performance company that trains elite athletes and now brings the same methodology to corporate teams. They run one of the biggest NFL Combine programmes in the country, have trained Saquon Barkley, Odell Beckham Jr and the German World Cup squad, and work with 25% of the Fortune 100. Before Exos she spent five years at Converse, part of Nike Inc, where her job through the pandemic was keeping 100,000 employees safe and informed. We got into why creating content is no longer a competitive advantage, and why deciding what deserves to exist is. Why she thinks employee advocacy is the most underused asset in branding, and what Gap and Starbucks have worked out that most brands haven't. How you sell the same story to a CFO and to the employee who actually uses the thing. And the ChatGPT habit she runs on herself every night before bed. Chapters: 00:00 Intro 00:36 What a human performance company actually does 03:01 When nothing in your day can change, what do you change 05:04 Where AI helps and where the human coach doesn't get replaced 06:15 Athletes recover as hard as they train. Corporate athletes don't 07:39 The athletes they've trained 08:09 Selling to a CFO and an employee at the same time 11:04 The channel that's working: showing the process, not the win 12:26 Phoenix, four institutes, and taking the programme to the client 14:22 Employee engagement up 60%, and why employees prove the brand 16:08 What Gap and Starbucks are doing with employee creators 19:05 Five years at Converse, through the pandemic 21:09 What her job actually looks like day to day 23:00 Moving at the speed of culture with a team of 15 25:05 What the NFL Combine is, and why one bad day costs millions 26:10 "The advantage isn't creating content, it's knowing what deserves to exist" 29:42 AI reality vs hype, and why judgment is the bridge 31:18 B2B2C: when your buyer isn't your user 33:14 Personalisation that isn't AI slop 37:09 Quickfire Subscribe so you don't miss the next one. Connect with me on LinkedIn: https://www.linkedin.com/in/noahhorner_ Hopefully this makes you smarter at dinner. #Marketing #CMO #BrandStrategy #EmployeeAdvocacy #AIMarketing #B2BMarketing

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