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Explore The New Retail Physics: What the Beauty Store Is Actually For in 2026 with 1,301 views, 16 likes, and 0 comments. Experience the impact of this video content that has captured audience attention.

✅ The New Retail Physics: What the Beauty Store Is Actually For in 2026 👇@Tash_courtenay 🙏 Watch The Video & Don’t Forget to Like, Comment, Subscribe, & Share 🧡 💠If between 40 and 60 percent of beauty still sells in store, the question isn't whether the store survives. It's what the store is now actually for. 💠Claire Cryer, of global retail design and execution agency Outform, takes the stage to make the case for "the new retail physics" of beauty. Outform designs, engineers, manufactures, installs and maintains beauty fixtures across major retailers including Boots, Space NK, Sephora and Ulta, and has worked with everyone from Olaplex, Rhode and Merit to Wonderskin, One/Size, Morphe and Jamie Genevieve. Drawing on the agency's own consumer research, Claire shows why today's beauty shopper arrives informed, intentional and often already convinced or sceptical, and why the store's job has shifted from point of sale to confidence engine. 💠She walks through six "physics nodes" that define what stores now need to do: create confidence, deliver on a mission rather than meander, enable real touch and try, act as a node in a wider customer journey, treat themselves as a media channel, and use digital only when it's genuinely worth it. Along the way she shares how Outform translated Jamie Genevieve's personal cues into a physical fixture for Space NK, how Wonderskin's first physical retail moment created shareable money-can't-buy meet-the-founder experiences, and why beauty advisors still drive the difference between five-star and forgettable retail. 💠This talk was recorded at CEW Future Beauty 2026, hosted by Tash Courtenay-Smith, in partnership with CEW, Google, Amazon and Tash Partners. 💠Subscribe and follow the full series as we move through every session of the summit. 💠In this video: Why the store is now a confidence engine, not just a point of sale The six "physics nodes" defining what beauty stores need to do How today's shopper arrives informed, intentional and often already sceptical Why ruthless edit and regular newness beat endless inventory in store Translating personal brand cues into physical fixtures (the Jamie Genevieve example) Why digital signage is only welcome in store if it's actually worth it The role of beauty advisors as the real differentiator in customer experience Why human empathy is becoming the greatest differential in an AI-driven world 💠CEW Future Beauty Summit 2026 Hosted by Tash Courtenay-Smith In partnership with CEW, Google, Amazon and Tash Partners 💠CEW Beauty Playlist: 👉 https://youtube.com/playlist?list=PLzh7N38k4gbhvKFd1cys4PNRC7a1_243K&si=5cwvmghD2-jwtxQW 💠Tash Partners Newsletter: 👉 https://www.linkedin.com/newsletters/tash-insights-7059634523751202816/ 🔶 WATCH MORE VIDEOS ✅ The AI Tools and Strategy Behind Beauty Content at Scale | CEW Future Beauty Summit 2026 👉 https://youtu.be/kIvsxn6PsYE ✅ How Longevity Is Reshaping Beauty: The Data Behind 2026's Biggest Consumer Shift 👉 https://youtu.be/ALsavMi-Vfc ✅ Run With The Night (AI Music Video) - Lyrics Edition 👉 https://youtu.be/Q9a6o_7_3oo ✅ Music & AI Avatars: Transforming the Future of Entertainment 👉 https://youtu.be/qWVWFNbWB_U ✅ Run With The Night, (AI Music Video), Director’s Cut & Official Video 👉 https://youtu.be/bKuJkfyctTM ✅ Introducing AI Tash V5 – Full Digital Character Revealed 👉 https://youtu.be/4t9D0b0umJU ✅ Meet AI Tash V1–V5 – Watch Her Evolve 👉 https://youtu.be/VZVrZoWxQDw ✅ Hi, I'm Tash. 👉 https://youtu.be/7enT385pOco ✅ What if I told you I’m not real? Meet my AI avatar. 👉 https://youtu.be/pVbZRB08f3U 💠 Linkedln: 👉 https://www.linkedin.com/in/natashacourtenaysmith/ 💠 Instagram: 👉 https://www.instagram.com/tash_courtenay/ 💠 Follow on TikTok: 👉 https://www.tiktok.com/@tash_courtenay_smith 💠 Twitter: 👉 https://x.com/tash_courtenay?lang=en 💠 Work with me: 👉 https://www.tash.partners/work-with-me 💠 The Notting Hill Shopping Bag: 👉 https://www.nottinghillbag.com/ 💠 Join my community: 👉 https://www.tash.partners/newsletter-sign-up #TashCourtenaySmith #FutureBeauty #CEW #RetailDesign #BeautyRetail #PhysicalRetail #BeautyIndustry #BeautyBusiness #Outform #BeautyStores #InStoreExperience #VisualMerchandising #CosmeticExecutiveWomen #BeautyTrends2026 #Omnichannel #podcast #motivation #founder #TashPartners #digitalmarketing #ceo #ecommerce

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