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Why Your Food Costs 3x More Than You Think (And Who’s Paying For It) Analytics Table

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"When you pay $2 for a gallon of milk or $5 for a fast-food meal, that sticker price is an illusion. For every dollar spent at the checkout, society pays another two to three dollars in hidden healthcare costs, environmental degradation, water contamination, and government subsidies. Today on TBLI Radical Truth, Robert Rubinstein breaks down the concept of 'True Cost Accounting'—and why our cheap food addiction is an economic and ecological disaster." Food system economics are broken. The true cost of food is triple its price, says Johan Jörgensen of Sweden Foodtech: a dollar of environmental damage and a dollar of wrecked health on every dollar. This is TBLI Radical Truth with Robert Rubinstein. Jörgensen is a trained economist and a former tech investor, and he refuses to blame the giants. Unilever and PepsiCo behave exactly as the rules reward them for behaving, the way a scorpion behaves like a scorpion. What he attacks is the setup: an economy that counts a third of its costs and calls itself a market, a GDP figure that rises when someone is treated for obesity, and a definition of true wealth that has been flat for decades because everything we think we earned we took out of the ground. Johan Jörgensen founded Sweden Foodtech, a think tank for the future of food, and hosts the Big Meet in Stockholm, which merges with the GastroNord trade fair next year. His argument in one line: the value of food is far larger off the plate than on it, and we only ever talk about the plate. WHAT'S COVERED - Rockefeller's number: a dollar of food carries a dollar of environmental destruction and a dollar of health damage - Why he attacks the setup instead of the corporations, and what that changes about the fix - Twelve plants and five animals supply three quarters of the calories eaten on Earth - An economy that prices a third of its costs is not a market economy, it is a planned one - True wealth is GDP minus what we took from nature, and it has been flat while GDP climbed - Why venture capital was always the wrong money for food, and what the crash was really about - Two in five children under five are impaired for life by early malnutrition, at almost no cost to fix - Keep the barbecue, drop the ruminant: methane, ten-year windows, and a transport-sector-sized saving - Food as the number one culture war item, and why politicians will not touch it - Why the Stockholm School of Economics putting food on the curriculum matters more than he can shout The price you pay at the supermarket checkout does not reflect the real cost of producing food. Industrial agriculture relies on hidden externalities—from soil depletion and biodiversity loss to chronic healthcare crises and massive taxpayer-funded subsidies. In this episode of TBLI Radical Truth, hosted by Robert Rubinstein, we explore True Cost Accounting (TCA) in the food sector, expose the hidden economic toll of industrial food systems, and examine how regenerative finance can build an honest, resilient agricultural future. TIMESTAMPS: 00:00 - The Illusion of "Cheap Food" 03:20 - What Is True Cost Accounting (TCA)? 08:15 - Hidden Healthcare & Environmental Externalities 13:40 - Farm Subsidies & Distorted Market Realities 19:15 - Industrial Agriculture vs. Regenerative Farming Economics 24:35 - How Food Monopolies Externalize Systemic Risks 30:10 - Financing the Global Shift Toward Sustainable Food Systems 📌 Subscribe to TBLI Radical Truth for unfiltered, deep-dive discussions with sustainable finance thought leaders challenging the conventional narratives around impact and the future of finance. https://www.youtube.com/channel/UCDBhRVM93uUnAAtqOMIz_yg?sub_confirmation=1 EXTRACTION How business takes your money, your work, your resources, your data and your future, while presenting itself as something else entirely. Robert Rubinstein's next book, from 30 years inside the system. If this conversation makes you question where your money is actually going, Extraction takes that investigation much further. Follow its progress in the free Radical Truth Discussion Network: https://tblicircle.com/share/Lnu4hDm8ayILGevs?utm_source=manual RELATED EPISODES - Thomas Crowther on aiming at biodiversity and people instead of carbon, and letting the carbon follow. - David Brand on nature as an asset class, and what land is actually worth. MORE ON JOHAN JÖRGENSEN - Sweden Foodtech: https://swedenfoodtech.com - Johan Jörgensen: https://johanjorgensen.com TBLI GROUP - https://www.tbligroup.com - Robert Rubinstein on LinkedIn: https://www.linkedin.com/in/robertrubinstein/ #FoodSystem #TrueCostOfFood #Foodtech #FutureOfFood #SwedenFoodtech #SustainableFood #FoodPolicy #Agriculture #Methane #TruePricing #JohanJorgensen #TBLIRadicalTruth Recorded in 2024.

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