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Before ascending to the Pentagon as the 29th Secretary of Defense—now officially designated as the Secretary of War—Pete Hegseth took to the airwaves to define the ethos of the post-9/11 veteran in his best-selling project, Modern Warriors. Here is a summary of the veteran entrepreneurs and their businesses featured in the segment: ​Military Made & Hiring America [00:07]: Bill Deutsch, founder and CEO, discusses his platform, Military Made, which supports veteran and military spouse entrepreneurs by selling their products. He mentions specific veteran-made items, such as hats from Notch Gear and various barbecue sauces and rubs (like True Made), all available at militarymade.com. ​In this archival briefing, we bridge the gap between military resilience and corporate dominance. At National Invest In Veterans Week®, we know that the "Modern Warrior" isn't just a battlefield hero; they are the ultimate economic asset, driving over $1.29 Trillion in annual revenue. ​JDog Brands [02:06]: Co-founders Jerry (an Army veteran) and Tracy Flanigan discuss their franchising business, which includes JDog Junk Removal and Hauling, as well as carpet cleaning and floor care. Their mission is to empower veterans through business ownership and drop the veteran unemployment rate below 1%. Tracy also mentions their podcast on Vet TV, which shares the inspirational post-service stories of veterans and military spouses.​ Born Primitive [03:26]: Bear Handlon, a former Navy Lieutenant, introduces his patriotically-driven activewear brand that he started in a garage in 2014. Presented as an alternative to brands like Lululemon, Born Primitive sells athleisure and workout gear, with plans to expand into footwear. Handlon notes that over half of their 82 employees are veterans, first responders, or military spouses.The segment encourages viewers to support these veteran-owned ventures and provides a discount code (Fox10) for purchases made on the Military Made website [01:54]. When the leadership at the highest levels of the U.S. Department of War recognizes the unmatched discipline of the veteran, it is time for Wall Street, Federal Credit Unions, and civic governments to follow suit. The Modern Warrior is the Modern Founder. ​Invest in the asset. Secure the future. #entrepreneurship #investinveterans #civictech #datavisualization #economicimpact #economics #frontenddevelopment #veteranentrepreneurs #militarytransition #gibill ​ 🌐 Build the Liquidity Bridge: investinveteransweek.com

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