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Why Beauty Brands Now Need 400+ Pieces of Content a Month | CEW Future Beauty Summit 2026 Analytics Table
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โ Why Beauty Brands Now Need 400+ Pieces of Content a Month | CEW Future Beauty Summit 2026 ๐@Tash_courtenay ๐ Watch The Video & Donโt Forget to Like, Comment, Subscribe, & Share ๐งก ๐ One global brand is producing 500,000 pieces of content a month. For everyone else, the pressure to keep up has never been higher. ๐ In this segment of the panel on building production systems that scale, host Tash Courtenay-Smith is joined by Becky Watson (Absolute Collagen), Gilbert Corrales (Leaf) and Sebastian Kraft to unpack why content demand has exploded, and what lean beauty teams can realistically do about it. Sebastian explains how covering just the basics now means hundreds of assets a month, and how Meta's Andromeda engine and the rise of TikTok have multiplied the placements, personas and funnel stages brands must create for. ๐ Becky shares how Absolute Collagen brought disparate content production together using offshore teams and AI for the heavy lifting, while protecting the human creative eye. And the panel makes a compelling case for a production-manager mindset borrowed from live TV and newsrooms, where adapting on the fly and never going out with a "blank page" is second nature, plus why "human in the loop" is non-negotiable when working with AI. ๐ This talk was recorded at CEW Future Beauty 2026, hosted by Tash Courtenay-Smith, in partnership with CEW, Google, Amazon and Tash Partners. ๐ Subscribe and follow the full series as we move through every session of the summit. ๐ In this video: Why content demand has exploded across Meta, Google and beyond What Meta's Andromeda update means for the volume brands must produce How Absolute Collagen unified production with offshore teams and AI Why a live-TV and newsroom mindset wins in high-volume content The case for hiring a production manager over a social media manager Why "human in the loop" is non-negotiable with AI content ๐ CEW Future Beauty Summit 2026 Hosted by Tash Courtenay-Smith In partnership with CEW, Google, Amazon and Tash Partners ๐ Tash Partners Newsletter: ๐ https://www.linkedin.com/newsletters/tash-insights-7059634523751202816/ ๐ถ WATCH MORE VIDEOS โ Opening the CEW Future Beauty Summit 2026 | Tash Courtenay-Smith ๐ https://youtu.be/PJJr5GYiFTQ โ Is Your Beauty Brand AI-Ready? Winning at Conversion and the Future of Ecommerce ๐ https://youtu.be/SmOZKcktGWg โ Run With The Night (AI Music Video) - Lyrics Edition ๐ https://youtu.be/Q9a6o_7_3oo โ Music & AI Avatars: Transforming the Future of Entertainment ๐ https://youtu.be/qWVWFNbWB_U โ Run With The Night, (AI Music Video), Directorโs Cut & Official Video ๐ https://youtu.be/bKuJkfyctTM โ Introducing AI Tash V5 โ Full Digital Character Revealed ๐ https://youtu.be/4t9D0b0umJU โ Meet AI Tash V1โV5 โ Watch Her Evolve ๐ https://youtu.be/VZVrZoWxQDw โ Hi, I'm Tash. ๐ https://youtu.be/7enT385pOco โ What if I told you Iโm not real? Meet my AI avatar. ๐ https://youtu.be/pVbZRB08f3U ๐ Linkedln: ๐ https://www.linkedin.com/in/natashacourtenaysmith/ ๐ Instagram: ๐ https://www.instagram.com/tash_courtenay/ ๐ Follow on TikTok: ๐ https://www.tiktok.com/@tash_courtenay_smith ๐ Twitter: ๐ https://x.com/tash_courtenay?lang=en ๐ Work with me: ๐ https://www.tash.partners/work-with-me ๐ The Notting Hill Shopping Bag: ๐ https://www.nottinghillbag.com/ ๐ Join my community: ๐ https://www.tash.partners/newsletter-sign-up #TashCourtenaySmith #FutureBeauty #CEW #ContentProduction #AIContent #BeautyMarketing #CreativeStrategy #BeautyIndustry #BeautyBusiness #AbsoluteCollagen #ContentAtScale #MarketingOps #CosmeticExecutiveWomen #BeautyTrends2026 #MetaAds #podcast #motivation #founder #TashPartners
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