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Why Beauty Brands Now Need 400+ Pieces of Content a Month | CEW Future Beauty Summit 2026 Analytics Table

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โœ… Why Beauty Brands Now Need 400+ Pieces of Content a Month | CEW Future Beauty Summit 2026 ๐Ÿ‘‡@Tash_courtenay ๐Ÿ™ Watch The Video & Donโ€™t Forget to Like, Comment, Subscribe, & Share ๐Ÿงก ๐Ÿ’ One global brand is producing 500,000 pieces of content a month. For everyone else, the pressure to keep up has never been higher. ๐Ÿ’ In this segment of the panel on building production systems that scale, host Tash Courtenay-Smith is joined by Becky Watson (Absolute Collagen), Gilbert Corrales (Leaf) and Sebastian Kraft to unpack why content demand has exploded, and what lean beauty teams can realistically do about it. Sebastian explains how covering just the basics now means hundreds of assets a month, and how Meta's Andromeda engine and the rise of TikTok have multiplied the placements, personas and funnel stages brands must create for. ๐Ÿ’ Becky shares how Absolute Collagen brought disparate content production together using offshore teams and AI for the heavy lifting, while protecting the human creative eye. And the panel makes a compelling case for a production-manager mindset borrowed from live TV and newsrooms, where adapting on the fly and never going out with a "blank page" is second nature, plus why "human in the loop" is non-negotiable when working with AI. ๐Ÿ’ This talk was recorded at CEW Future Beauty 2026, hosted by Tash Courtenay-Smith, in partnership with CEW, Google, Amazon and Tash Partners. ๐Ÿ’ Subscribe and follow the full series as we move through every session of the summit. ๐Ÿ’ In this video: Why content demand has exploded across Meta, Google and beyond What Meta's Andromeda update means for the volume brands must produce How Absolute Collagen unified production with offshore teams and AI Why a live-TV and newsroom mindset wins in high-volume content The case for hiring a production manager over a social media manager Why "human in the loop" is non-negotiable with AI content ๐Ÿ’ CEW Future Beauty Summit 2026 Hosted by Tash Courtenay-Smith In partnership with CEW, Google, Amazon and Tash Partners ๐Ÿ’ Tash Partners Newsletter: ๐Ÿ‘‰ https://www.linkedin.com/newsletters/tash-insights-7059634523751202816/ ๐Ÿ”ถ WATCH MORE VIDEOS โœ… Opening the CEW Future Beauty Summit 2026 | Tash Courtenay-Smith ๐Ÿ‘‰ https://youtu.be/PJJr5GYiFTQ โœ… Is Your Beauty Brand AI-Ready? Winning at Conversion and the Future of Ecommerce ๐Ÿ‘‰ https://youtu.be/SmOZKcktGWg โœ… Run With The Night (AI Music Video) - Lyrics Edition ๐Ÿ‘‰ https://youtu.be/Q9a6o_7_3oo โœ… Music & AI Avatars: Transforming the Future of Entertainment ๐Ÿ‘‰ https://youtu.be/qWVWFNbWB_U โœ… Run With The Night, (AI Music Video), Directorโ€™s Cut & Official Video ๐Ÿ‘‰ https://youtu.be/bKuJkfyctTM โœ… Introducing AI Tash V5 โ€“ Full Digital Character Revealed ๐Ÿ‘‰ https://youtu.be/4t9D0b0umJU โœ… Meet AI Tash V1โ€“V5 โ€“ Watch Her Evolve ๐Ÿ‘‰ https://youtu.be/VZVrZoWxQDw โœ… Hi, I'm Tash. ๐Ÿ‘‰ https://youtu.be/7enT385pOco โœ… What if I told you Iโ€™m not real? Meet my AI avatar. ๐Ÿ‘‰ https://youtu.be/pVbZRB08f3U ๐Ÿ’  Linkedln: ๐Ÿ‘‰ https://www.linkedin.com/in/natashacourtenaysmith/ ๐Ÿ’  Instagram: ๐Ÿ‘‰ https://www.instagram.com/tash_courtenay/ ๐Ÿ’  Follow on TikTok: ๐Ÿ‘‰ https://www.tiktok.com/@tash_courtenay_smith ๐Ÿ’  Twitter: ๐Ÿ‘‰ https://x.com/tash_courtenay?lang=en ๐Ÿ’  Work with me: ๐Ÿ‘‰ https://www.tash.partners/work-with-me ๐Ÿ’  The Notting Hill Shopping Bag: ๐Ÿ‘‰ https://www.nottinghillbag.com/ ๐Ÿ’  Join my community: ๐Ÿ‘‰ https://www.tash.partners/newsletter-sign-up #TashCourtenaySmith #FutureBeauty #CEW #ContentProduction #AIContent #BeautyMarketing #CreativeStrategy #BeautyIndustry #BeautyBusiness #AbsoluteCollagen #ContentAtScale #MarketingOps #CosmeticExecutiveWomen #BeautyTrends2026 #MetaAds #podcast #motivation #founder #TashPartners

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