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Explore SEO Is Not Dead, But Keywords Are | Mark Woodcock, Bigfoot Digital with 133 views, 3 likes, and 0 comments. Experience the impact of this video content that has captured audience attention.

Mark Woodcock has been building on the web since 1992, before Google even existed. He runs Bigfoot Digital, a UK SEO and AI marketing agency, and his take on where search is heading is a bold one: the traditional organic SEO he built his career on is nearly dead, and the agencies that refuse to evolve won't survive. In this episode of Next Move With Narendra, Mark breaks down what AI search is really doing to local businesses. He explains why a locksmith or estate agent can still rank number one and watch their traffic dry up, where all that traffic is actually going, and why AI overviews now sit on the majority of searches with most of them ending in zero clicks. We get into GEO (generative engine optimisation) and what it actually takes to get picked up by ChatGPT, Perplexity and Google's AI overviews. Mark's core argument: the game has shifted from "publish more content" to "become a brand the AI actually trusts." He also opens up about his own next move, pivoting Bigfoot from an SEO retainer model toward the software and automation tools he's building, including http://instacrawler.com. If you run an agency and can feel the old SEO model slipping, this one is for you. A few things Mark covers: * Why keywords are dying but SEO is not * What a normal Google result looks like now versus five years ago * How local businesses show up in AI overviews, maps and answer engines * The one thing a business should change tomorrow to stay visible * How brand authority became the new ranking signal * Why he deliberately shrank a 30-person agency back down * His blunt warning for agencies that won't adapt Learn more about Mark and Bigfoot Digital: Website: https://bigfootdigital.co.uk Consultancy: https://markwoodcock.com Subscribe for more conversations with founders and operators on their next move.

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