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Explore Which Is "Bouba", and Which Is "Kiki"? with 3,307,730 views, 136,247 likes, and 5,232 comments. Experience the impact of this video content that has captured audience attention.

Sooner or later, I was going to get around to this: it's one of the most famous experiments in linguistics. • Written with Molly Ruhl and Gretchen McCulloch. Gretchen's podcast has an episode all about this: https://lingthusiasm.com/post/175127434871/lingthusiasm-episode-21-what-words-sound-spiky Gretchen's book BECAUSE INTERNET, all about the evolution of internet language, is available: 🇺🇸 US: https://amzn.to/30tLpjT 🇨🇦 CA: https://amzn.to/2JsTYWH 🇬🇧 UK: https://amzn.to/31K8eRD (Those are affiliate links that give a commission to me or Gretchen, depending on country!) Graphics by Willow Marler: https://wmad.co.uk Audio mix by Graham Haerther: https://haerther.net REFERENCES: Köhler, W. (1929). Gestalt Psychology. New York: Liveright. Ramachandran, V. S., Hubbard, E. M. (2001) Synaesthesia—A window into perception, thought and language. Journal of Consciousness Studies 8: 3–34. Berlin, B. (1994). Evidence for pervasive synesthetic sound symbolism in ethnozoological nomenclature. In L. Hinton, J. Nichols & J. Ohala (Eds.), Sound symbolism (pp. 76 – 93). New York: Cambridge University Press. Davis, R. (1961). The fitness of names to drawings. a cross-cultural study in Tanganyika. Br. J. Psychol. 52, 259–268. doi: 10.1111/j.2044-8295.1961.tb00788.x, Ramachandran, V. S., and Hubbard, E. M. (2001). Synaesthesia—a window into perception, thought and language. J. Conscious. Stud. 8, 3–34., Koriat, A., & Levy, I. (1979). Figural symbolism in Chinese ideographs. Journal of Psycholinguistic Research, 8 (4), 353 – 365. Maurer, D., Pathman, T., Mondloch, C.J. (2006). The shape of boubas: sound-shape correspondences in toddlers and adults. Developmental science, Vol.9 (3), p.316-322, Nielsen, A., and Rendall, D. (2011). The sound of round: evaluating the sound-symbolic role of consonants in the classic Takete-Maluma phenomenon. Can. J. Exp. Psychol. 65, 115–124. doi: 10.1037/a0022268, Bremner, A. J., Caparos, S., Davidoff, J., de Fockert, J., Linnell, K. J., and Spence, C. (2013). “Bouba” and “Kiki” in Namibia? A remote culture make similar shape-sound matches, but different shape-taste matches to Westerners. Cognition 126, 165–172. doi: 10.1016/j.cognition.2012.09.007 De Saussure, F. (2011, republished from 1916). Course in general linguistics. Columbia University Press. Styles, S.J., & Gawne, L. (2017). When Does Maluma/Takete Fail? Two Key Failures and a Meta-Analysis Suggest That Phonology and Phonotactics Matter. I-Perception, 8(4), 2041669517724807. 🟥 MORE FROM TOM: https://www.tomscott.com/ (you can find contact details and social links there too) 📰 WEEKLY NEWSLETTER with good stuff from the rest of the internet: https://www.tomscott.com/newsletter/ ❓ LATERAL, free weekly podcast: https://lateralcast.com/ https://youtube.com/lateralcast/ ➕ TOM SCOTT PLUS: https://youtube.com/tomscottplus 👥 THE TECHNICAL DIFFICULTIES: https://youtube.com/techdif

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