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Field marketers, let's talk about the little things that drive you crazy. You prepped the booth for the show floor, nailed down the talk tracks, and put together an amazing location for the after-hours dinner. But you’re stressing out instead about last-minute executive prep for those bi-lat meetings at big events. You're scrambling to build lookbooks for twenty different meetings, digging through your CRM for account history, stalking LinkedIn profiles for headshots, and trying to synthesise recent news into something your boss can scan in three minutes while walking down a hallway. Do that for multiple meetings, and you've just burned hours of your life on pure admin work. In this video, Connor Beichinor from WRITER's field marketing team walks through the Event Lookbook Generator — a WRITER Agent playbook that transforms this 30-minute-per-meeting nightmare into a five-minute automated workflow. What You'll Learn: • How the Event Lookbook Generator automates executive briefing creation • Why connecting to live systems (CRM, HubSpot, Gong) ensures up-to-date intelligence • How the agent finds headshots, researches companies, and formats everything on-brand • The difference between 30 minutes of manual work and 5 minutes of automation • Why this isn't just for conferences—use it for executive dinners, roundtables, and any high-touch event ⏱️ Timestamps: 0:00 - The Conference Prep Nightmare 0:45 - Introducing the Event Lookbook Generator 1:15 - Setting Up the Playbook 3:00 - The Output: Fully Formatted Executive Briefings 4:30 - The Real ROI: Time Savings + Live Data 5:30 - Get Started with Writer Agent The Result: This agent takes a process that usually requires 30 minutes of manual research per executive meeting and reduces it to five minutes for your entire attendee list. Not only are you saving hours of prep time, but because the agent pulls from live systems of record, you guarantee your executive gets the latest information right before the meeting. Try WRITER Agent: Learn more: https://writer.com/product/agent Book a demo: https://writer.com/demo Documentation: https://writer.com/docs 📌 About WRITER: WRITER is the full-stack generative AI platform for enterprises. Build and deploy AI agents, applications, and workflows that transform how work gets done—safely, quickly, and at scale. Subscribe for more AI automation workflows for marketing, sales, and operations teams.

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