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Why Do We Mock Female Influencers But Platform Manfluencers?

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Head to https://surfshark.com/jessica or use code JESSICA at checkout to unlock 4 extra months of Surfshark VPN! According to Pete Davidson, GRWM videos are the worst thing on the internet… But why is ā€˜women's internet culture’ so often dismissed as pointless, embarrassing or a waste of time? From beauty influencers to domestic content, online friendships and female creators, we’re constantly being told that the things we enjoy watching and making online are somehow less valuable. Meanwhile male influencers can build enormous audiences around cryptocurrency, looksmaxxing, red-pill ideology and the manosphere. Why does society ridicule women's spaces, while treating harmful male internet culture as a much less urgent problem? Today we’re talking about the double standards surrounding women on social media, the history of dismissing women's interests, the rise of manfluencers, and the complicated relationship we have with influencer culture. TIMESTAMPS 00:00 What did Pete Davidson say?! 01:34 Part 1: What exactly is wrong with a GRWM? 05:57 Part 2: The long history of women enjoying the ā€œwrongā€ things 08:49 Part 3: The internet turned hobbies into jobs. Then it mocked women for doing them 12:21 Part 4: The manosphere is not just a man talking about his morning 15:55 Part 5: Looksmaxxing, incels and the boys who are being hurt too 19:09 Part 6: Do we have to support all women? 21:06 Part 7: Why ā€œjust get offlineā€ isn't neutral advice 23:39 Part 8: So what should we actually be criticising? My BRAND NEW MERCH store: https://jessicaoutofthecloset.myshopify.com/ If you'd like to send the twins a baby gift, please consider donating to their nappy stock- they're very grateful! https://ko-fi.com/jessicaoutofthecloset FOLLOW ME ON SOCIAL MEDIA: Instagram āž­ https://www.instagram.com/JessicaOutOfTheCloset TikTok āž­ https://www.tiktok.com/@jessicaoutofthecloset Facebook āž­ https://www.facebook.com/JessicaOutOfTheCloset Threads āž­ https://www.threads.net/@jessicaoutofthecloset Find my filming equipment on my Amazon store: UK āž­ https://amzlink.to/az0yCIyQyduqS US āž­ https://amzlink.to/az0uHJvmBASLD How to JOIN the Kellgren-Fozard Club and SPONSOR this channel āž­ https://www.youtube.com/c/JessicaKellgrenFozard/join Music by Epidemic Sound āž­ http://share.epidemicsound.com/mvszv Stock footage by āž­ https://www.pexels.com/ šŸ“šFurther reading: Kibler, M. Alison, 'Women at Play in Popular Culture', in Ellen Hartigan-O'Connor, and Lisa G. Materson (eds), The Oxford Handbook of American Women's and Gender History, Oxford Handbooks (2018; online edn, Oxford Academic, 10 Sept. 2018) https://academic.oup.com/edited-volume/28063/chapter-abstract/212055764 Gill, Rosalind (2007) Postfeminist media culture: elements of a sensibility. European journal of cultural studies, 10 (2). pp. 147-166. https://researchonline.lse.ac.uk/id/eprint/2449/1/Postfeminist_media_culture_(LSERO).pdf Ofcom (2025). The Manosphere Unmasked. https://www.ofcom.org.uk/online-safety/protecting-children/the-manosphere-unmasked Halpin, Michael, Meghan Gosse, Katharine Yeo, Ingrid Handlovsky and Finlay Maguire (2025). ā€œWhen Help Is Harm: Health, Lookism and Self-Improvement in the Manosphere.ā€ Sociology of Health & Illness, 47(3), e70015. https://onlinelibrary.wiley.com/doi/10.1111/1467-9566.70015 Papadamou, Kostantinos, Savvas Zannettou, Jeremy Blackburn, Emiliano De Cristofaro, Gianluca Stringhini and Michael Sirivianos (2021). ā€œā€˜How Over Is It?’ Understanding the Incel Community on YouTube.ā€ https://dl.acm.org/doi/10.1145/3479556

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