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Every product and service has an impact on the world around us. With a Life Cycle Assessment or short LCA, we measure this environmental impact. In this video, I will walk you through the fundamentals of a Life Cycle Assessment, who it is useful for, and how the process of conducting an LCA looks like in practice. So let's go! You've probably asked yourself that question many times: Which tomatoes are better for the environment? The ones from Spain or The Netherlands? Should I buy the organic T-shirt or the regular one? Or, if you think even bigger, what is the impact of the supermarket I am walking through right now? But answering this question can be very difficult. There are just so many factors to consider, like: - Which raw materials were involved in the production process? - How are these products produced? What about heating, water, ventilation? - How do they get transported? By truck, rail, or airplane? And because this can become confusing very fast, Life Cycle Assessment is a standardized framework that governs how we are supposed to measure these footprints. Want to learn more? Visit our website at www.ecochain.com #sustainability #environment #science #tutorial #ecochain

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