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Explore The Problem With The Profession of Architecture with 827 views, 2 likes, and 0 comments. Experience the impact of this video content that has captured audience attention.

For nearly 10 years, there has been a constant conversation inside architecture about needing to get the public's interest back. And for nearly 10 years, not much changed. I sat down with Izzie White (@izziewhitecreative) and she named it clearly. There is a comms bubble. Incredible media exists within architecture, peer to peer, architects talking to architects about architecture. But almost nothing dedicated to public engagement. And the profession has not been great at remembering how little most people were ever taught about the world being built around them. Why does that matter right now more than ever? Because our cities are going through the most rapid changes in their history. Housing supply, density, new development pushing into established suburbs. And the public conversation around all of it has been almost entirely negative. What people are going to lose. What is coming for their street. What is going to change. Nobody is telling them what they could gain. That is the gap. And that is exactly what Izzie is trying to fill. Not spin. Not developer advocacy. A genuine public education piece that says this is not scary, this is where cities go, and here is what the other side of it could look like. We are at a tipping point in Australian cities. The conversation needs to change before the decisions do. This is House of Meaning. Listen to the full episode wherever you get your podcasts. #sustainablehomesmelbourne #houseofmeaning #izziewhitecreative #melbournebuilder #architecture #australiancities #sustainablecities #melbournearchitecture #sustainabledesign #sustainablehome #citydesign #housingcrisis #melbournehousing #australianhousing

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