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The Downfall of Nike EXPLAINED

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📺 WATCH MOJO 24/7: The countdown never ends! Tune in to our 24/7 livestream for a curated loop of our most iconic Top 10s and deep dives: https://wmojo.com/wm_livestream The Swoosh once seemed untouchable — so what went wrong? Join us as we break down how Nike lost its footing, from its bold but costly shift away from wholesale retail, to overexposed classics, rising rivals like Hoka and On, struggles in China, and the cultural controversies along the way. Can Elliott Hill's reset bring the brand back? Let us know in the comments! WatchMojo is now a multiplayer game! Wishlist Mojo Party now on Steam: https://store.steampowered.com/app/4003030/Mojo_Party Check out our Live Stream channels: LIVE - 24/7 Streaming Channel: https://wmojo.com/wm_livestream WatchMojo True Crime - 24x7 Streaming Channel: https://wmojo.com/truecrime_livestream Subscribe for more great content! https://wmojo.com/watchmojo-subscribe Visit our shop for awesome merch! https://shop.watchmojo.com/ Your trusted authority for Top 10 lists on everything from Entertainment to True Crime! #watchmojo #watchmojopopculture #Nike #Sneakers #Hoka #Jordan #Swoosh #Converse #Running #Footwear #Sportswear #Streetwear #Business #Brands 0:00 The rise of Nike 1:21 Shifting to direct sales 2:38 Retail and market challenges 3:55 The innovation gap 6:02 Global and brand headwinds 7:08 Cultural and legal friction 8:15 The leadership reset 10:20 Financial decline and outlook

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