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The Company That Tried to Replace Everyone With AI

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In 2025, the CEO of Klarna showed up in a video for investors, looked like himself, sounded like himself, and then he said he wasn't a real person. He was an AI avatar. For a while, Klarna tried to replace pretty much everyone with AI: its chatbot was doing the work of 700 support agents, the CEO said AI could already do all of our jobs, and the company ended up roughly half the size. Then, in 2026, the same company started asking its own customers to come and answer support chats. So what happened in between, and what does it say about which parts of YOUR job AI can't take? 0:00 The CEO who wasn't real 1:15 Klarna goes all-in on AI 2:32 What the AI was missing 3:37 The Uber-style comeback 5:04 So, did AI win? 6:16 Would you pay for a human? 6:32 The blink Would you pay extra just to talk to a real person? Let me know in the comments. #klarna #ai #aijobs

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