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Explore Would You Be Crazy to Launch a Game Against GTA 6? | Smart & Wright Ep. 4 with 10,410 views, 8 likes, and 0 comments. Experience the impact of this video content that has captured audience attention.

Would you launch a game against GTA 6? Probably not. In this episode of Smart & Wright, Adam Smart and John Wright finally get into GTA 6, not just the game itself, but the business and marketing machine being built around what could be the biggest entertainment launch ever. We talk about Rockstar’s unusual marketing strategy, the Netflix GTA event, the frankly ridiculous level of pre-orders, and whether GTA 6 is about to swallow up a huge chunk of consumer gaming spend when it launches. But there’s one company seemingly quite happy to go up against it: Nintendo. We dig into why Nintendo launching Zelda into the same window might actually make complete sense, how nostalgia and a completely different audience changes the equation, and what other publishers should be thinking about before going anywhere near GTA 6. We also get into the strange state of pre-orders, why John has already bought the Ultimate Edition despite complaining about it. Another completely unscripted 17 minutes of the business of games. Smart & Wright with Adam Smart & John Wright. Subscribe for more conversations about gaming, marketing, UA, monetisation and the increasingly weird business behind the games we play.

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