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In the fourth episode of Season Two of Love2Lead, Aaron and Al sit down with Anthony Cordo, President and CEO of Visit Greensboro, who has been in his role for just over a year. Anthony reflects on his first year as CEO, highlighting the importance of building a strong team, fostering camaraderie, and surrounding yourself with people who bring different perspectives, skills, and experiences to the table. He also discusses the challenges of stepping into a leadership role in a new community, including the importance of building relationships, educating stakeholders, and understanding the unique dynamics of a destination. Throughout the conversation, Anthony shares his perspective on career growth in the destination marketing industry, including how advancing into executive leadership often requires relocating to a new city and embracing unfamiliar opportunities. This is a great episode for emerging leaders in the destination marketing space who want to hear firsthand from a relatively new CEO about the lessons he's learned, the challenges he's navigated, and how he's continued to grow as both a leader and a member of his new community. Thanks for our sponsors: Destinations International, PCMA, ASAE, No Pix After Dark, AVH Enterprise

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