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Explore Alex Osterwalder: Why AI Can't Design Your Value Proposition (Yet) with 4,253 views, 171 likes, and 12 comments. Experience the impact of this video content that has captured audience attention.

Here it is, paste-ready for the YouTube description box: ``` "You're gonna run up a hundred wrong hills, and you're still not gonna get a good understanding of the map." Alexander Osterwalder, co-author of Value Proposition Design and founder of Strategyzer, returns for Part 2 of our series. Last week: which projects to retire. This week: value proposition design in the age of AI — why generative AI can formulate a brilliant value proposition, but only if you've done the homework it cannot do for you. In this conversation, Alex reveals: → Why building fast with AI without validated customer jobs, pains and gains is "running up a hundred wrong hills" → The four foundations of an irresistible value proposition — and why even world-class brands can't show quantitative evidence for the first one → Why teams differentiate against competitors instead of through the customer's eyes — and why that kills value propositions → The Value Stack, Strategyzer's new tool for prioritising the benefits customers actually care about → Should you feed your secret formula into enterprise AI? Alex's two answers to the data-privacy dilemma → Why the fear of AI handing your value proposition to competitors is — for now — irrational → Why marketing teams "shouldn't be writing a word" — and how to turn Gen AI into rocket fuel instead of a shortcut → The B2B trap: designing for users when decision-makers sign the cheque → How a solo inventor with a prototype should ABC-test differentiators and pricing with nothing but three landing pages → The Roger Federer analogy: why e-learning alone will never make you world-class — and what a playbook does instead → Why growth is a profession you learn, not a creative gift 00:00 Build Fast Wrong Hill 00:25 Validate Customer Evidence 01:07 Sponsor Message Kyndryl 01:45 AI Misuse In VPD 02:59 VPD Not Writing 03:55 Four VPD Ingredients 05:59 Benefits With Proof 06:50 Differentiate With Evidence 07:58 Process And Playbook 10:06 AI Needs Homework 11:55 Data Privacy Dilemma 13:04 Safe Models And Uniqueness 16:41 Stop Wordsmithing Iterate 17:05 GenAI Playbook Steps 18:58 Playbook Library Demo 19:52 B2B Decision Makers 22:05 Discount And Webinar Plug 23:07 Advice For Builders 26:11 Discipline Over Creativity 27:02 Federer Coach Analogy 30:07 Webinar Party Trick 31:51 Wrap Up And Sponsor About Alexander Osterwalder Alexander Osterwalder is the founder of Strategyzer and co-author of Business Model Generation, Value Proposition Design and The Invincible Company. Ranked among the world's leading management thinkers by Thinkers50, he created the Business Model Canvas used by millions worldwide. Explore the Strategyzer playbook library at https://www.strategyzer.com — Innovation Show listeners get 20% off with the code INNOVATIONSHOW20. This series is brought to you by Kyndryl, who run and reimagine the technology systems that drive advantage for the world's leading businesses. With a unique blend of AI-powered consulting built on unmatched managed-service capability, Kyndryl helps leaders harness technology for smarter decisions, faster innovation, and lasting competitive edge. Learn more about Kyndryl and the Kyndryl Institute at https://www.kyndryl.com. Sign up for the Kyndryl Institute at https://www.kyndryl.com/institute and send us a screenshot for a chance to win a copy of Value Proposition Design, with thanks to Kyndryl. About The Innovation Show The Thinkers50-recognised podcast where square pegs find their place in a world of round holes. Hosted by Aidan McCullen, author of Undisruptable, it brings you conversations with world-class authors, scientists and practitioners on disruption, innovation, change, transformation and leadership. Connect: 🌐 https://theinnovationshow.io 📨 Substack (Thursday Thought): https://thethursdaythought.substack.com 🎧 Apple Podcasts: https://podcasts.apple.com/ie/podcast/the-innovation-show/id1148455669 🎧 Spotify: https://open.spotify.com/show/63nFKf4bsSWo3W72gWtOsK?si=b62d9614237c4450 ▶️ YouTube: https://www.youtube.com/c/theinnovationshow 🔗 LinkedIn: https://www.linkedin.com/in/aidanmccullen #Innovation #AlexOsterwalder #ValueProposition #ValuePropositionDesign #Strategyzer #AI #GenAI #Leadership #Disruption #Podcast #AidanMcCullen #TheInnovationShow #Thinkers50 #BusinessModelCanvas

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