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Beauty Futures: Google's Closing Keynote on AI, Search and Agentic Commerce Analytics Table
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About Beauty Futures: Google's Closing Keynote on AI, Search and Agentic Commerce
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โ Beauty Futures: Google's Closing Keynote on AI, Search and Agentic Commerce ๐@Tash_courtenay ๐ Watch The Video & Donโt Forget to Like, Comment, Subscribe, & Share ๐งก ๐ Search isn't dead. It's becoming the rocket fuel of how beauty gets discovered, decided and bought. Here's where it's all heading. ๐ In the closing keynote of the summit, Natasha Kizzie of Google delivers a wide-ranging look at the future of beauty, from the shift of search "from information to intelligence" to the arrival of agentic commerce. Drawing on Google data and a quarter-century of watching human curiosity, she makes the case that AI is expanding the search universe rather than ending it, and that the brands who win in 2026 will be the ones who guide consumers to the right choice before the search is even complete. ๐ Natasha unpacks a strong start to 2026, a more empowered consumer demanding clinical proof and value, and the rise of Gen Alpha as the next generation of beauty experts. She explores three need states shaping the year: the proof investigator (using AI to ease the burden of choice), the metabolic investigator (holistic, longevity-led, total-body beauty), and the dopamine investigator (creators and culture building the trust AI can't fake). Along the way she covers AI Overviews and AI mode, the dupes phenomenon, GEO and a dual YouTube strategy, the Universal Commerce Protocol, and why YouTube has become the world's largest living storefront. ๐ This keynote closes CEW Future Beauty 2026, hosted by Tash Courtenay-Smith, in partnership with CEW, Google, Amazon and Tash Partners. Subscribe to revisit the full series and every session from the summit. ๐ In this video: Why search is shifting from information to intelligence, and thriving in the AI era A more empowered 2026 consumer demanding proof, value and sustainability Why Gen Alpha is the next generation of beauty experts to plan for The three need states: proof, metabolic and dopamine investigators How AI Overviews and AI mode are speeding up confident decisions The dupes phenomenon and how brands can turn it into an opportunity GEO, a dual YouTube approach, and building credibility with LLMs Agentic commerce, the Universal Commerce Protocol and closing the loop in the UK Why YouTube is now the world's largest living storefront ๐ CEW Future Beauty Summit 2026 Hosted by Tash Courtenay-Smith In partnership with CEW, Google, Amazon and Tash Partners ๐ Tash Partners Newsletter: ๐ https://www.linkedin.com/newsletters/tash-insights-7059634523751202816/ ๐ถ WATCH MORE VIDEOS โ The AI Tools and Strategy Behind Beauty Content at Scale | CEW Future Beauty Summit 2026 ๐ https://youtu.be/kIvsxn6PsYE โ How Longevity Is Reshaping Beauty: The Data Behind 2026's Biggest Consumer Shift ๐ https://youtu.be/ALsavMi-Vfc โ Run With The Night (AI Music Video) - Lyrics Edition ๐ https://youtu.be/Q9a6o_7_3oo โ Music & AI Avatars: Transforming the Future of Entertainment ๐ https://youtu.be/qWVWFNbWB_U โ Run With The Night, (AI Music Video), Directorโs Cut & Official Video ๐ https://youtu.be/bKuJkfyctTM โ Introducing AI Tash V5 โ Full Digital Character Revealed ๐ https://youtu.be/4t9D0b0umJU โ Meet AI Tash V1โV5 โ Watch Her Evolve ๐ https://youtu.be/VZVrZoWxQDw โ Hi, I'm Tash. ๐ https://youtu.be/7enT385pOco โ What if I told you Iโm not real? Meet my AI avatar. ๐ https://youtu.be/pVbZRB08f3U ๐ Linkedln: ๐ https://www.linkedin.com/in/natashacourtenaysmith/ ๐ Instagram: ๐ https://www.instagram.com/tash_courtenay/ ๐ Follow on TikTok: ๐ https://www.tiktok.com/@tash_courtenay_smith ๐ Twitter: ๐ https://x.com/tash_courtenay?lang=en ๐ Work with me: ๐ https://www.tash.partners/work-with-me ๐ The Notting Hill Shopping Bag: ๐ https://www.nottinghillbag.com/ ๐ Join my community: ๐ https://www.tash.partners/newsletter-sign-up #TashCourtenaySmith #FutureBeauty #CEW #Google #BeautyFutures #AIBeauty #AgenticCommerce #SearchMarketing #BeautyIndustry #BeautyBusiness #GEO #BeautyTrends2026 #CosmeticExecutiveWomen #YouTube #BeautyInnovation #podcast #motivation #founder #TashPartners #digitalmarketing #ceo #ecommerce
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