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Why Does It Cost More to Be Poor? Ady Beitler (Nilus) on Dismantling the "Poverty Penalty"#2025 Analytics Table
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Food poverty has a price tag. Ady Beitler of Nilus says two billion people overpay for groceries because they are poor, and the poverty penalty exists for one reason: no supermarket will serve where they live. This is TBLI Radical Truth with Robert Rubinstein. Beitler noticed it in Haiti, where he spent three years after the 2010 earthquake and found groceries cost more than in Cambridge, Massachusetts, in a country where people earn around $800 a year. The mechanism turns out to be mundane and brutal. No title to land, so no supermarket can even sign a lease. Higher security costs. Unpaved roads that suppliers charge extra to reach, streets with no names, addresses that are not on any map. Everything that can go wrong does, and the bill lands on the people least able to pay it. Nilus crowdsources grocery buying so that convenience stores and households in one community can access the volume discounts a supermarket would get. Customers save 20 to 25%. Community leaders, mostly women, take a commission. Nilus is a member of the UN World Food Programme's Innovation Accelerator and now serves around 25,000 families a week across Mexico City and Buenos Aires. WHAT'S COVERED - Why groceries cost more in the fifth poorest country in the world than in a Boston suburb - No land title, no lease, no supermarket, and the chain of consequences that follows - Why they started as a nonprofit and why it could not work in Latin America - Crowdsourced buying: the same idea Swiss villagers used, with an app on top - Community leaders on commission, paid in cash, settling three or four days later - Turning down term sheets while the company was close to collapse - Why he would refuse a $25 million cheque at the start, and what near-death did for the team - Renting offices inside the communities because they could not afford anything else - The numbers: 3,000 families in January, 25,000 by mid-year, and what profitability requires - Getting a delivery wrong less than 1% of the time in places with no street names - What he learned watching billions go into ten-minute delivery apps that no longer exist - Why the exit question is the wrong first question to ask a founder CHAPTERS 00:00 Uruguay, Poland, and a household built on a sense of injustice 04:49 Harvard Law, then Haiti after the earthquake 06:16 Groceries cost more in Haiti than in Cambridge 07:51 Two hundred million people in Latin America, two billion worldwide 08:45 No title to land, so no supermarket can sign a lease 10:47 Why the nonprofit model failed in Argentina 13:39 Crowdsourcing groceries, and the Swiss villagers who did it first 15:30 Pickup points, community leaders, and paying in cash 16:44 Twenty to twenty-five percent saved, and what that buys 18:36 The hardest part: logistics where streets have no names 19:51 Five years and $20 million to get this far 22:27 The ambition: 10 million families a week 23:21 Why for-profit, and why he does not care about getting rich 25:13 What scale profitability actually requires 27:02 Would $25 million at the start have helped? No. 29:00 Renting the office inside the slum 30:21 What a community leader earns, against the poverty line 35:24 Are the supermarkets a threat, or a future partner? 38:03 Ten-minute delivery, billions raised, nothing left 45:25 "When are we leaving?" The exit question at the dinner table 46:47 What his ideal investor looks like 49:21 Turning down money when they were nearly dead 53:13 How he keeps going ▶ Subscribe for a new Radical Truth conversation every week: https://www.youtube.com/channel/UCDBhRVM93uUnAAtqOMIz_yg?sub_confirmation=1 RELATED EPISODES - Allison Sesso on erasing $100 of medical debt for every dollar. - Michael Madden on building a payments business where none existed. MORE ON NILUS - Nilus: https://www.nilus.co - Ady Beitler on LinkedIn: https://www.linkedin.com/in/adybeitler/ ABOUT THE TBLI RADICAL TRUTH PODCAST Welcome to the TBLI Radical Truth Podcast, where we feature the pioneers redefining the purpose of capital. For 30 years, TBLI Group has been the world's leading ESG and impact investing network. Here's why Radical Truth is different: most finance podcasts protect the industry — Radical Truth interrogates it. Every week, unfiltered conversations with the founders, fund managers and system-changers actually moving capital toward a liveable future, and calling out the impact-washing that isn't. No sponsors. No pretending. TBLI GROUP - https://www.tbligroup.com - Robert Rubinstein on LinkedIn: https://www.linkedin.com/in/robertrubinstein/ #PovertyPenalty #FoodSecurity #ImpactInvesting #SocialEnterprise #Nilus #FoodDeserts #LatinAmerica #SocialEntrepreneurship #FoodPrices #ImpactStartups #AdyBeitler #TBLIRadicalTruth Recorded in 2025.
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