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Your brain takes shortcuts you never agreed to. Here are 12 cognitive biases that shape your decisions, explained in 10 minutes. Psychologists have catalogued well over a hundred cognitive biases. Most of them you will never run into. These twelve are the ones that show up in your actual week: in the argument you are certain you are winning, in the price tag that feels like a deal, in the project you cannot bring yourself to abandon, in the driver you just judged for doing what you did last Tuesday. Every bias here comes from published research. The studies are named in the video and cited below, including the 1999 Dunning and Kruger paper, Wald's work on bullet holes in bombers, and the Tversky and Kahneman experiments that started most of this field. This is not a list of tricks for outsmarting your own brain. Knowing the name of a bias does not switch it off. It does change what you notice. Covered in this video: Dunning-Kruger Effect, Confirmation Bias, Survivorship Bias, Anchoring Bias, Loss Aversion, Sunk Cost Fallacy, Halo Effect, Availability Heuristic, Negativity Bias, Fundamental Attribution Error, Hindsight Bias, IKEA Effect. Sources Kruger, J., & Dunning, D. (1999). Unskilled and Unaware of It. Journal of Personality and Social Psychology. Wason, P. C. (1960). On the Failure to Eliminate Hypotheses in a Conceptual Task. Quarterly Journal of Experimental Psychology. Wald, A. (1943). A Method of Estimating Plane Vulnerability Based on Damage of Survivors. Statistical Research Group, Columbia University. Tversky, A., & Kahneman, D. (1974). Judgment Under Uncertainty: Heuristics and Biases. Science. Kahneman, D., & Tversky, A. (1979). Prospect Theory: An Analysis of Decision Under Risk. Econometrica. Arkes, H. R., & Blumer, C. (1985). The Psychology of Sunk Cost. Organizational Behavior and Human Decision Processes. Thorndike, E. L. (1920). A Constant Error in Psychological Ratings. Journal of Applied Psychology. Baumeister, R. F., Bratslavsky, E., Finkenauer, C., & Vohs, K. D. (2001). Bad Is Stronger Than Good. Review of General Psychology. Ross, L. (1977). The Intuitive Psychologist and His Shortcomings. Advances in Experimental Social Psychology. Fischhoff, B. (1975). Hindsight Is Not Equal to Foresight. Journal of Experimental Psychology: Human Perception and Performance. Norton, M. I., Mochon, D., & Ariely, D. (2012). The IKEA Effect: When Labor Leads to Love. Journal of Consumer Psychology. The Reasoning Animal is a channel about how humans reason, and how reliably we fail at it. New episode every week. #cognitivebias #psychology #criticalthinking
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