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In this interview from Boomi World 2026 in Chicago, Alison Biggan, chief marketing officer of Boomi, joins theCUBE's John Furrier and theCUBE + NYSE Wired's Gemma Allen to discuss how integration heritage is becoming Boomi's competitive edge in the race toward agentic AI. Biggan reflects on how Boomi's CEO mapped out the agentic AI landscape years before it materialized, shaping the company's current product roadmap and announcements. She describes Boomi's balancing act: honoring the trust of long-tenured customers while attracting new ones drawn by recent innovation, noting the company has grown its customer base by roughly 50% in three years — a sign that heritage and momentum can coexist. The conversation also explores how Biggan's own team serves as a live proving ground for Boomi's platform philosophy. She details a shift from ad hoc AI experiments to a methodical, integrated strategy — using tools including Claude and Boomi agents to drive hyper-personalized go-to-market motions, from ICP segmentation to predicting churn risk via product data. Biggan also highlights the company's 330,000-member community as a key lever for peer-driven learning and customer advocacy. From championing a human-in-the-loop governance model to committing fully to the promise of data activation, she provides a roadmap for how enterprises can move beyond AI experimentation by ensuring clean data, connected systems and sound governance are in place before scaling. Find more SiliconANGLE news and analysis https://siliconangle.com/ Follow theCUBE's wall-to-wall event coverage https://siliconangle.com/events/ Learn about the latest theCUBE events https://www.thecube.net/ 00:00 - Intro 00:07 - Charting the Future: Leadership, Trust, and Innovation in Boomi World 2026 02:25 - Navigating Tradition and Technology: Strategies for the AI Marketplace 04:57 - AI Strategy and Community Engagement 08:03 - Fulfillment and Farewell #theCUBE #BoomiWorld #theCUBEresearch #Boomi #AI #DataIntegration #DataActivation

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