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The biggest mistake in sustainability? Selling “green” instead of selling what actually moves the market: lower cost, faster adoption, and real returns. Mary Nitschke https://www.linkedin.com/in/mary-nitschke/ speaks with Beck Bamberger https://www.linkedin.com/in/beck-bamberger/, a PR and communications expert who represents venture-backed companies in sustainability, climate, and energy. They discuss why climate solutions need to make business sense, how founders and investors can explain complex technology, and practical ways to reduce the footprint of in-person events. Timestamps 00:00 - Beck’s origin story and path into PR 04:03 - Why climate solutions need to make economic sense 07:25 - Incentives, risk, and the business case for sustainability 09:25 - What Beck hears at climate and energy media events 12:29 - How sustainability and AI messaging have shifted 16:09 - Why startups need to simplify technical language 19:21 - “Bottom line up front” for founders and sales teams 20:18 - Beck’s concept of narrative capital 21:17 - Ways to reduce the footprint of in-person events This episode is brought to you by Energy CX. Energy CX is a modern energy strategy firm built for volatility. We combine data, technology, and real market expertise to help businesses take control of one of their largest—and most unpredictable—operating costs. With more than 2 billion square feet under management across 20+ deregulated states, we’ve back tested and proven that our strategy consistently outperforms traditional procurement. Powered by ABEL™, our proprietary decision engine, we buy energy with the same discipline and timing as a trading desk—giving companies clarity, stability, and a long-term strategic advantage in every energy decision. To Learn More: https://www.energycx.com/?utm_campaign=32624679-MMN%20Podcast%20Sponsorship&utm_source=podcast&utm_medium=brand-awareness 🔔 Click subscribe to @MultifamilyMediaNetwork on YouTube and stay up to date on our growing lineup of multifamily industry leaders and must-hear conversations! 📰 Sign up at https://www.multifamilymedianetwork.com/ to receive our newsletter and explore our library of podcasts and blogs from today’s multifamily experts!

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