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Play War Thunder now with my link, and get a massive free bonus pack including vehicles, boosters, and more: https://playwt.link/slowstart Today we're looking at how Axe Body Spray built a men's grooming empire that slowly deteriorated after adolescent boys hijacked the brand's reputation. Twitch: https://www.twitch.tv/slow_of_start/ Patreon: https://www.patreon.com/slow_start Second Channel: https://www.youtube.com/@slow_start2 Animation Help & Special Thanks: https://www.rewfoe.com X: https://x.com/slowest_start Notable Sources https://www.fastcompany.com/1681417/how-axe-built-a-highly-scientific-totally-irresistible-marketing-machine-built-on-lust https://www.vox.com/the-highlight/2020/2/12/21122543/axe-body-spray-teenage-boys-ads https://www.unilever.ca/news/2023/behind-the-brand-axe-the-worlds-no1-mens-fragrance-brand/ https://www.campaignlive.co.uk/article/case-study-axe-redefined-masculinity/1430092 https://marisatania.weebly.com/fashion/-the-revolution-of-the-axe-effect https://www.fosters.com/story/lifestyle/family/2009/03/29/eau-de-boy-there-s/52051498007/ https://www.huffpost.com/entry/axe-shuts-down-school-body-spray-hazardous-smell_n_4192462 https://www.syracuse.com/news/2012/05/lunchtime_links_axe_body_spray.html https://www.indiatimes.com/trending/wtf/students-in-us-school-bus-evacuated-after-someone-used-too-much-axe-body-spray-502301.html https://www.denverpost.com/2009/04/06/teens-advised-not-to-use-body-spray-as-flame-thrower/ Music Shyllis - Elevator Music Luigi Boccherini - Minuetto Zelda: Twilight Princess - Hyrule Castle Town Kevin MacLeod - Amazing Plan Laurie Johnson - Happy-Go-Lively Kevin MacLeod - Hep Cats Chiro - Today's Diary Kevin MacLeod - Covert Affair Piotr Pacyna - Corduroy & Cheese David Luong - By Your Side Miitopia - A Lively Inn Timestamps 0:00 Intro 3:24 The Axe Problem 6:27 Sponsor 7:37 The Axe Problem (Cont.) 8:42 The Origins of Axe 10:54 The Axe Approach 12:27 Axe's New Attitude 15:04 Early Competitors 15:55 Axe's New Fanbase 17:55 The Old Spice Problem 20:17 Axe Adapts... Kind of 23:27 Axe Today 24:45 Outro

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