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Lizzo Is Right: Pop Is Broken (And Nobody Wants To Admit It)

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About Lizzo Is Right: Pop Is Broken (And Nobody Wants To Admit It)

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Welcome to Proto Pop: my new long form interview series about what it actually means to be a pop artist right now...not just charts and drama, but the systems, risks and careers underneath it. In Episode 1, @Lizzo sits down with me for an hour‑long conversation about what really happened with B*TCH, flopping in public, and why pop is broken in 2026: If you care about the art (and science) of how pop music works beyond the brain dead stan wars (particularly how it’s marketed, measured and lived in real time) Proto Pop was made for you. This first episode is Lizzo using her own era as a case study in how the machine works (and doesn’t work) anymore. This video was edited by the iconic Tyler Murphy: https://www.instagram.com/ty.lermurphy Proto Pop is co-produced by me & my incredible management team: https://fwbtalent.com/ 0:00 ā€œAre you in the Khia Asylum?ā€ 0:24 B*TCH, timing & volcano metaphor 2:27 ā€œI’m not afraid of failure anymoreā€ 5:10 Prince, positive music & saving lives 7:58 Why she named the album B*TCH 11:51 Leaving a toxic friend group 18:32 Body positivity: a curse for her brand? 21:41 Lizzo's relationship to flopping 25:11 Non‑PR answer: how she’s really doing in 2026 28:38 What labels can REALLY do for artists 31:29 ā€œI went on the internet because no one answered the phoneā€ 32:17 TikTok, YouTube & visuals don’t count anymore 33:02 ā€œRadio campaigns are now built around streamsā€ 34:48 ā€œI’m an iHeart queenā€ 35:41 Artists must be their own labels 37:25 TikTok as marketplace & suppression 40:31 Authenticity vs promo glam 43:20 Accidentally becoming a content creator 46:40 Lizzo asks for MY advice 49:18 ā€œMore is moreā€ & why mixtapes make sense now 52:39 Soul-crushing numbers 55:29 Cultural impact over streams 59:34 Advice for discouraged new artists 1:02:48 How she wants B*TCH to be remembered Don't be a stranger! šŸ“ø INSTAGRAM: http://www.instagram.com/theswiftologist šŸ“¹ TIKTOK: https://www.tiktok.com/@theeswiftologist šŸ’° PATREON: https://www.patreon.com/swiftologist šŸŽ™ļø MY TAYLOR SWIFT PODCAST: https://open.spotify.com/show/70xT4aA9FayuPmrRAbMrSn?si=c98fe3074d234e82 šŸ“ø PODCAST INSTAGRAM: https://www.instagram.com/evolutionofasnake/ šŸ’Œ EMAIL: [email protected]

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