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AI Video vs Authentic UGC: What Actually Works for Beauty Brands | CEW Future Beauty Summit 2026 Analytics Table
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โ AI Video vs Authentic UGC: What Actually Works for Beauty Brands | CEW Future Beauty Summit 2026 ๐@Tash_courtenay ๐ Watch The Video & Donโt Forget to Like, Comment, Subscribe, & Share ๐งก ๐ Just because you can produce it doesn't mean anyone will watch it. Here's the line between AI that empowers beauty brands and AI that turns into slop. ๐ In this segment of the panel on building production systems that scale, host Tash Courtenay-Smith is joined by Becky Watson (Absolute Collagen), Gilbert Corrales (Leaf) and Sebastian Kraft for a candid debate on AI-generated content versus authentic UGC. Gil makes the case for never relinquishing control to Meta's "just give us the content and we'll figure it out" promise, and why storytelling and tight frameworks still decide whether brand content gets seen by the right people. ๐ The panel digs into where fully AI-generated video genuinely works (think scientific or editorial content that would otherwise cost a fortune) and where authenticity has to win, especially in beauty where real creators and real results matter. They unpack what the Coca-Cola Christmas ad really revealed about audience tolerance for AI, why transparency matters more than perfection, and close with sharp predictions for the next 18 months: more content, more need for authenticity, and the rising premium on human creative expertise paired with AI fluency. ๐ This talk was recorded at CEW Future Beauty 2026, hosted by Tash Courtenay-Smith, in partnership with CEW, Google, Amazon and Tash Partners. ๐ Subscribe and follow the full series as we move through every session of the summit. ๐ In this video: Why producing content isn't enough if the right people never see it The danger of relinquishing control to Meta's AI targeting Where fully AI-generated video works, and where authenticity must win What the Coca-Cola Christmas ad taught the industry about AI tolerance Why transparency beats perfection with AI content Predictions for beauty content production over the next 18 months Why human creative expertise paired with AI fluency is the future ๐ CEW Future Beauty Summit 2026 Hosted by Tash Courtenay-Smith In partnership with CEW, Google, Amazon and Tash Partners ๐ Tash Partners Newsletter: ๐ https://www.linkedin.com/newsletters/tash-insights-7059634523751202816/ ๐ถ WATCH MORE VIDEOS โ Opening the CEW Future Beauty Summit 2026 | Tash Courtenay-Smith ๐ https://youtu.be/PJJr5GYiFTQ โ Is Your Beauty Brand AI-Ready? Winning at Conversion and the Future of Ecommerce ๐ https://youtu.be/SmOZKcktGWg โ Run With The Night (AI Music Video) - Lyrics Edition ๐ https://youtu.be/Q9a6o_7_3oo โ Music & AI Avatars: Transforming the Future of Entertainment ๐ https://youtu.be/qWVWFNbWB_U โ Run With The Night, (AI Music Video), Directorโs Cut & Official Video ๐ https://youtu.be/bKuJkfyctTM โ Introducing AI Tash V5 โ Full Digital Character Revealed ๐ https://youtu.be/4t9D0b0umJU โ Meet AI Tash V1โV5 โ Watch Her Evolve ๐ https://youtu.be/VZVrZoWxQDw โ Hi, I'm Tash. ๐ https://youtu.be/7enT385pOco โ What if I told you Iโm not real? Meet my AI avatar. ๐ https://youtu.be/pVbZRB08f3U ๐ Linkedln: ๐ https://www.linkedin.com/in/natashacourtenaysmith/ ๐ Instagram: ๐ https://www.instagram.com/tash_courtenay/ ๐ Follow on TikTok: ๐ https://www.tiktok.com/@tash_courtenay_smith ๐ Twitter: ๐ https://x.com/tash_courtenay?lang=en ๐ Work with me: ๐ https://www.tash.partners/work-with-me ๐ The Notting Hill Shopping Bag: ๐ https://www.nottinghillbag.com/ ๐ Join my community: ๐ https://www.tash.partners/newsletter-sign-up #TashCourtenaySmith #FutureBeauty #CEW #AIContent #UGC #BeautyMarketing #CreativeStrategy #BeautyIndustry #BeautyBusiness #AbsoluteCollagen #AIVideo #ContentAtScale #CosmeticExecutiveWomen #BeautyTrends2026 #Authenticity #podcast #motivation #founder #TashPartners #digitalmarketing #ceo
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