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Tiny Desk Meets SXSW: Maxo Kream Analytics Table
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About Tiny Desk Meets SXSW: Maxo Kream
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Every year, NPR Music participates in the SXSW music festival, whether it's curating a stage or simply attending hundreds of shows at the annual event in Austin, Texas. In 2020, the festival was canceled due to the pandemic, but it returned last March as an online festival. We programmed a virtual "stage" of Tiny Desk (home) concerts in 2021 in a series called Tiny Desk Meets SXSW. This year we return again, virtually, with another round of Tiny Desk Meets SXSW: four videos filmed in various locations, all of them full of surprises. Bobby Carter | March 23, 2022 âI ainât about to be on all that preaching s***, but Imma tell you this,â Maxo Kream says during his Tiny Desk (home) concert. âI came from nothing! The mud. Anything you wanna do, put your mind to it.â The sentiment isnât groundbreaking, but if youâve made it to the point in the video at which he says this, itâs impossible not to feel the passion of these words. His set is one of the first times weâve seen the Houston native play with a band. They set up shop in an H-Town performance space, and the stripped-down aesthetic brings things that could be easily lost in his album recordings. The rawness of his voice cuts straight through the live instrumentation. Maxo Kreamâs Tiny Desk (home) concert exemplifies the importance of storytelling in hip-hop music. His discography deals in-depth with the family struggle. Itâs also a reminder for all of us to listen to the whole story. Otherwise, you inevitably miss a crucial piece of the incredibly complex puzzle of his life: poverty, gang culture, his complicated relationship with his parents as an immigrant son. Heâs named after his father, Emekwanem Ogugua Biosah Sr., who immigrated to the U.S. from Nigeria. While the setlist veers heavily toward the trauma Maxo has endured throughout his life with songs like âRoaches,â âMAMAâS PURSEâ and âFRFR,â he triumphantly contrasts the performance with insight between songs that indicate that much of what he raps about is now in his rearview. SET LIST âTHEY SAYâ âRoachesâ âFRFRâ âMAMA'S PURSEâ MUSICIANS Maxo Kream: vocals Oscar Santander: arrangements, piano, guitar Nicco Martinez: guitar, piano Tony Bautista: bass Ian McGilber: drums CREDITS Video: Screenville Films Audio: Alfredo De la Garza, Gabriel Medina TINY DESK TEAM Producer: Bobby Carter Video Producer: Joshua Bryant Audio Mastering: Josh Rogosin Tiny Production Team: Bob Boilen, Kara Frame, Maia Stern, Ashley Pointer Executive Producer: Keith Jenkins Senior VP, Programming: Anya Grundmann #nprmusic #tinydesk #maxokream
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