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Explore Memahami Research dan Consumer Insight: Gali Terus Why-nya! | Marketin Talks with Tri Mahardhika with 6,400 views, 205 likes, and 8 comments. Experience the impact of this video content that has captured audience attention.

Kenapa ya, ada produk yang kelihatannya punya potensi besar, tapi ternyata justru gagal di market? Atau sebaliknya, kenapa ada produk yang awalnya diremehin, tapi penjualannya justru bisa sukses banget?! Jawabannya, jelas gak ada rumus pastinya. Tapi satu hal yang pasti: Semua selalu balik ke apa yang dibutuhin market alias konsumennya. Makanya, yang namanya riset konsumen untuk menggali consumer insights itu ya… emang sepenting itu! Tapi pertanyaannya: Gimana sih cara kita bisa menggali dan mendapatkan consumer insights? Atau pertanyaan yang gak kalah menarik buat dibedah: Apa iya, sebagai marketer, kita harus paham seluk-belum market research secara mendalam dan menyeluruh? Di episode kali ini, kita bakal bahas semuanya! Bersama Tri Mahardhika, Senior Manager Consumer Insights, FKS Food & Agri, kita bakal ngegali pengalaman dan perspektifnya sebagai seorang researcher, plus nyari tau berbagai hal mendalam soal dunia market research dan consumer insights itu sendiri. So, buat para marketer atau brand owner yang penasaran tentang cara memahami konsumennya melalui consumer insights & research, then this episodes is for you! Yuk, tonton videonya sampai selesai and… ENJOY XD! —— 🔖 Chapters 00:00 – Intro 02:37 – Behind Dhika's Research Career Journey 06:04 – Understanding Research Principles Across Industries 07:33 – Should All Marketers Understand Market Research from A to Z? 10:12 – What Exactly Are Consumer Insights? 15:02 – Understanding the Differences Between Data, Facts, and Insights 19:05 – Identifying the Difference Between Data and Insights 23:12 – How to Gain Consumer Insights 26:25 – Connecting Research Objectives with the Right Methods 33:11 – A Guide to Market Research Methods 37:10 – Finding the Right Respondents for Your Research 41:41 – How Often Should We Conduct Market Research? 44:14 – Does Every Company Need Market Research? 48:11 – Market Research Teaches You to Be Humble —— Go visit our other channels: 📸 Instagram: https://www.instagram.com/hi.marketin/ 🎵 TikTok: https://www.tiktok.com/@hi.marketin —— For business inquiries: 📩 [email protected] 💬 http://s.id/wa-rom —— A big APPRECIATION to everyone for watching this. See you in our next videos! Stay informed. Stay agile. 🔥

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