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Explore How Hailey Bieber Built Rhode Into a $1 Billion Brand Without Losing Control with 120 views, 11 likes, and 6 comments. Experience the impact of this video content that has captured audience attention.

Hailey Bieber could have licensed her name. She didn't. She built Rhode from scratch, kept majority ownership, and sold it to e.l.f. Beauty for $1 billion in three years. Here's exactly how she did it — and what every founder can learn from the way she structured it. Nathan Resnick and Aaron Alpeter break down the Rhode playbook: → Why Rhode launched with fewer than 10 products — and why that constraint was the strategy, not a limitation → How they operationalized founder hype without letting it become the whole brand → The supply chain and ops decisions that made Rhode acquirable at $1B → What the e.l.f. deal signals about how acquirers think about celebrity brands now Aaron Alpeter is the founder of Izba Consulting, former supply chain lead at Hubble Contacts, Mirror, and The Flex Company, and advisor to The Farmer's Dog, Grove Collaborative, and Banza. Nathan Resnick is the CEO of Sourcify, sourcing partner to hundreds of consumer brands. Ecommerce on Tap is where supply chain meets storytelling. 00:00 - Introduction 01:23 - Ecommerce News 04:32 - Who is Hailey Bieber? 10:00 - Starting Rhode 20:17 - Rhode Product Formulation 24:42 - Launching Rhode 29:56 - Rhode Growth Strategy 35:32 - Rhode Exit Playbook 43:32 - Key Takeaways for Founders 47:23 - Closing Thoughts ► Subscribe: youtube.com/@ecommerceontap ► Sourcify (manufacturing & sourcing): sourcify.com ► Izba Consulting (ops & supply chain): izba.co #HaileyBieber #Rhode #RhodeSkicare #ElfBeauty #DTC #BeautyBrand #SupplyChain #EcommerceOnTap #Sourcify #Izba #BrandStrategy #StartupStory

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