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A profitable business can still run out of cash. In this video I break down the 13 week cash flow forecast, the single most useful tool I give the owner managed businesses I work with, and the reason so many profitable companies still get caught short of cash. Most business owners run their company on two numbers that cannot warn them. The year end accounts, which look backwards. And this morning's bank balance, which only tells you where you are today. Neither one tells you what is coming. The 13 week cash flow forecast does. It shows you, week by week, exactly when cash gets tight, while you still have the room and the time to do something about it. Cash flow problems rarely arrive suddenly. They build quietly over weeks and months. By the time they show up in your bank balance, most of your options have already gone. A short term cash flow forecast changes that. It turns a nasty surprise into a problem you saw coming and planned around. In this video I walk through why 13 weeks is the right horizon, why a weekly view beats a monthly one, how the forecast is actually built from the ground up, and the one assumption most owners get wrong when they try to do it themselves. I also share how one client came to us four weeks away from missing payroll, and how rebuilding their cash visibility uncovered £52,671 they could not previously see. WHAT YOU WILL LEARN IN THIS VIDEO Why profit and cash are not the same thing, and why that gap catches out so many owners Why the 13 week horizon gives you enough warning without sacrificing accuracy Why a weekly forecast exposes the cash crunches that a monthly view hides completely How to build the forecast from your real bank balance, expected receipts, and scheduled payments Why you forecast receipts on how clients actually pay, not on the terms they were given How to spot the exact week your balance dips below your safety buffer, weeks in advance What to do with that warning, from chasing debtors to timing costs and arranging facilities The weekly review discipline that turns a rough forecast into an instinct you can trust WHO THIS VIDEO IS FOR This is for founders and directors of small and medium sized businesses who are tired of managing cash by gut feel. It is for the growing business that is winning work but always seems short of cash, because growth consumes cash faster than almost anything else. It is for any owner who wants the financial control and forward visibility that larger companies take for granted. COMMON QUESTIONS THIS VIDEO ANSWERS What is a 13 week cash flow forecast and how does it work How do I forecast cash flow for a small business Why is my business profitable but still short of cash What is the difference between profit and cash flow How far ahead should a cash flow forecast look How do I build a rolling cash flow forecast in practice How do I stop my business running out of cash ABOUT LEGACY GROWTH PARTNERS Legacy Growth Partners is a fractional CFO and strategic finance practice for UK owner managed businesses. We give founders the financial clarity, control, and forward planning usually reserved for much larger companies, without the cost of a full time finance director. From cash flow forecasting and profit improvement to exit readiness, we help owners understand their numbers and make better decisions with them. WORK WITH US If you want this system built for your own business, book a short introductory call: calendly.com/johnosijo/intro-call Learn more about how we work: legacy-cfo-partners.com Subscribe to the channel for practical, no nonsense finance that owner managers can actually put to use. #CashFlow #CashFlowForecast #13WeekCashFlow #SmallBusinessUK #FractionalCFO #BusinessFinance #CashFlowManagement #SMEFinance #BusinessOwner #FinancialClarity #ProfitAndCash #UKBusiness

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