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Cheap food is only cheap because the cost sits with the farmer, the worker or the soil. Andrea Rasca built Mercato Metropolitano to price it honestly instead. What would it take to build a food system that pays a living wage, serves real nutrition, and revives our inner cities — all at once? Andrea Rasca, Founder and Chief Executive Dreamer of the Mercato Metropolitano Movement, has spent 25 years working across the global food sector — and his answer is both radical and practical: de-commoditise food, put communities back in control, and redesign retail from the ground up. In this episode: • What is toxic about the present industrial food system • How commodity pricing destroys fair wages and nutritional quality • Why community-led food models outperform corporate retail • How urban renewal and meaningful job creation can happen through food • What makes Mercato Metropolitano — called "the standard-bearer for the renaissance of inner cities" — so replicable and successful • The Right to Food: why it must become a policy priority About Andrea Rasca: Andrea is the Founder of Mercato Metropolitano, a community-driven food movement launched in 2014 that has redefined sustainable urban food retail. With a background in internationalisation strategy for major Italian food companies, he brings a rare combination of commercial rigour and social vision to the future of food. In the world of food production, the term commodity often comes to mind, implying a uniform and standardized product. However, de-commoditizing our food involves recognizing the unique value proposition that each product offers, beyond just its basic nutritional content. This concept is particularly relevant for asset managers and investors who are looking to make informed decisions about their investments in the food industry. At the recent tbli conference, experts gathered to discuss the importance of considering environmental, social, and governance factors, also known as esg, when evaluating investments in the food sector. By taking a more nuanced approach to food production and investing, we can work towards creating a more sustainable and equitable food system that benefits both people and the planet. The discussion highlights the need for a shift in mindset, from viewing food as just a commodity to recognizing its potential as a valuable asset that can have a positive impact on our lives and the environment. By de-commoditizing our food, we can unlock new opportunities for growth and development, while also promoting a more responsible and sustainable approach to food production and consumption. 0:00 The Visionary Behind the Movement 3:02 The Journey from Milan to the World 5:57 Food as a Catalyst for Change 8:01 A Platform for Small Entrepreneurs 10:39 The Art of Regenerative Partnerships 19:45 The Rigorous Selection Process 30:46 The Milanese Experiment 50:18 Becoming an Ambassador for Change 📌 Subscribe to TBLI Radical Truth for unfiltered, deep-dive discussions with sustainable finance thought leaders challenging the conventional narratives around impact and the future of finance. https://www.youtube.com/channel/UCDBhRVM93uUnAAtqOMIz_yg?sub_confirmation=1, EXTRACTION How business takes your money, your work, your resources, your data and your future, while presenting itself as something else entirely. Robert Rubinstein's next book, from 30 years inside the system. If this conversation makes you question where your money is actually going, Extraction takes that investigation much further. TBLI GROUP - https://www.tbligroup.com - Robert Rubinstein on LinkedIn: https://www.linkedin.com/in/robertrubinstein/ #FoodSystem #SustainableFood #MercatoMetropolitano #LivingWage #FoodJustice #UrbanRenewal #RightToFood #ImpactInvesting #ESG #TBLI #TBLITalk #FoodRetail #CommunityFood #FoodPolicy #HealthyFood

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