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About Why America Killed Its Greatest Orange Empire
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Orange County, California was once the Valencia orange capital of the world — sixty-five thousand acres of citrus groves, a cooperative called Sunkist that invented the branded fruit industry, and an entire county named after the crop that paid for everything. By the 1980s, every commercial grove was gone. This is the story of how the most productive orange-growing land in America was bulldozed for tract homes and freeways, and why the growers who built the industry couldn't stop it — even when the fruit was still profitable. The Irvine Ranch. Disneyland in Anaheim. The postwar population explosion. The property tax squeeze. And the national advertising campaign that accidentally sold the land out from under the trees. Sources: Orange County Archives, Santa Ana, California Douglas Cazaux Sackman, Orange Empire: California and the Fruits of Eden (University of California Press) Center for Oral and Public History, California State University, Fullerton — Citrus Industry Oral Histories Rob Kling, Spencer Olin, and Mark Poster, eds., Postsuburban California: The Transformation of Orange County since World War II (University of California Press) U.S. Census Bureau, Decennial Census — Orange County Historical Population Data USDA Census of Agriculture, California County-Level Reports
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