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How do you build a business that is worth more—not just one that generates more revenue? In this episode of the Marketing Boost Solutions Podcast, Marco Torres sits down with veteran finance executive Jeff Glick to discuss how entrepreneurs can increase business valuation, strengthen their financial systems, prepare for investors, and build a company that can eventually operate—and be sold—without depending entirely on the owner. Jeff brings more than 30 years of experience across accounting, mergers and acquisitions, private equity, hedge funds, family offices, and high-growth businesses. Today, he helps entrepreneurs build the financial infrastructure needed to scale, raise capital, improve profitability, and prepare for a future exit. You'll learn why growing revenue alone doesn't necessarily create a valuable company, what buyers and investors actually examine during due diligence, and why business owners should begin thinking about exit planning and business valuation years before they intend to sell. 🚀 In This Episode You'll Discover: • How to increase the long-term value of your business • Why strong financial systems can affect business valuation • What buyers examine during due diligence • How to make your company less dependent on the owner • Why business owners should plan their exit years in advance • What Jeff means by building “franchise value” • How to prepare your financial reporting for investors or lenders • The numbers and KPIs investors want to understand • When a growing business should consider an outsourced CFO • How better financial reporting can reveal profit leaks and margin problems • How AI and automation are changing financial operations • What entrepreneurs should do before raising capital • Why accurate, timely financial information helps owners make better decisions ⏱ VIDEO CHAPTERS 00:00 – Why Building Business Value Matters 00:35 – Meet Finance Executive Jeff Glick 01:37 – The Financial Foundation Many Growing Businesses Miss 02:38 – Jeff's Journey Through M&A, Finance & Entrepreneurship 04:03 – How to Build a Business Worth More 06:34 – How Business Valuation Really Works 08:45 – When Should You Start Planning Your Exit? 12:30 – Building Franchise Value Beyond the Owner 15:58 – What an Outsourced CFO Actually Does 18:53 – When Does a Growing Business Need a CFO? 21:29 – Using AI to Improve Financial Operations 23:19 – What Investors Look for Before Investing 26:56 – Preparing a Business to Raise Capital 29:40 – Business Automation & Customer Review Systems 33:49 – The First Step to Fixing Your Financial Infrastructure 37:04 – The Financial Mindset Shift Entrepreneurs Need 39:41 – Better Accounting, Reporting & Financial Decision-Making 43:38 – Financial Basics for Businesses Under $1 Million 45:06 – How to Connect With Jeff Glick 46:40 – Final Advice for Building a More Valuable Business 🚀 Want More Leads AND Better Conversions? Marketing Boost helps businesses increase sales, appointments, referrals, and customer engagement using high-value incentives instead of relying on discounts. 👉 Try Marketing Boost: https://MarketingBoost.com 🎯 Want Help Building Your Own Incentive Campaign? Book a FREE Marketing Boost Brainstorm Session and discover ways to use incentives to generate leads, increase conversions, generate referrals, and grow your business. 👉 Book Your Free Brainstorm Session: https://api.automationbooster.com/widget/appointment/brainstorm-session/mb 🎙 Watch More Marketing Boost Solutions Podcast Episodes Get more conversations and strategies covering marketing, sales, entrepreneurship, business growth, automation, AI, and building a more profitable company. 👉 https://www.marketingboostsolutions.com/mbs-podcast-blog 👤 Connect With Jeff Glick Outsourced CFO: https://www.ocfo.com/ LinkedIn: https://www.linkedin.com/in/jeffreyglick/ 🔔 Subscribe to the Marketing Boost Solutions Podcast Subscribe for practical conversations with entrepreneurs, executives, marketers, and business leaders about growing, scaling, and building a more valuable business. #BusinessValuation #ExitPlanning #BusinessGrowth #Entrepreneurship #CFO #FinancialStrategy
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