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Are you tempted to use a cheap estate agent to sell your house? STOP and watch this first! When selling a property, it is completely natural to look for ways to cut down on costs. Moving is expensive, and when an estate agency quotes you a remarkably low fee, it can feel like a massive win. However, deciding who handles your largest financial asset based solely on who charges the least is a common trap that costs UK home sellers thousands of pounds every single year. In this video, we break down exactly why you shouldn't just compare estate agent fees. Instead, you need to compare agent performance. A high-performing estate agent brings a wealth of expert negotiation skills, an aggressive marketing strategy, and market knowledge that goes far beyond simply taking a few pictures and throwing a listing onto Rightmove. Before you sign an instruction with any agency, you must ask them for three crucial performance metrics. These metrics reveal the true value of an estate agent and will dictate whether you walk away with maximum profit or end up leaving money on the table. Metric 1: Average Percentage of Asking Price Achieved The cheapest agent is rarely the one who puts the most money in your pocket. The ultimate goal of selling your house is to achieve the highest possible price for your property. When interviewing agents, ask them for their average percentage of asking price achieved. Some budget agencies have a habit of overvaluing properties just to win your business, only to struggle to find buyers, eventually forcing you to drop the price. Alternatively, they might undervalue your home for a quick, easy commission. High-performing estate agencies rely on accurate, data-driven valuations and robust marketing strategies to ensure you get as close to—or even above—your asking price as possible. If an agent consistently achieves 99% or 100% of their asking prices, their slightly higher fee will easily pay for itself compared to a cheap agent who only achieves the regional average (which, for example, is around 96% in the South East). Metric 2: Average Negotiation Increase (Initial Offer to Agreed Offer) This is where the true value of a professional estate agent shines. What happens when a buyer submits that first, inevitably low offer? A cheap, low-fee agent who is focused on volume rather than quality might pressure you to accept it just so they can close the deal and move on to the next one. They don't have the financial incentive to fight for every last pound. A high-performing agent, however, utilizes expert negotiation skills to drive that initial offer up. In our experience, top-tier teams track an average negotiation increase of around 2.7% to 3% from the initial offer to the final agreed offer. Let’s look at the quick maths on a £500,000 house. A 3% increase negotiated by a skilled professional equates to an extra £15,000 in your pocket. When you realize that a premium agent might make you £15,000 more on the final sale price, complaining about a fee difference of a few thousand pounds suddenly doesn't make sense. The cheapest agent is the one who achieves you the highest final sale price. Metric 3: Average Days on Market Time is money, especially in the UK property market. The longer your house sits on the market, the more stale the listing becomes, and the more buyers begin to wonder, "What is wrong with that property?" Ask your prospective agents for their average days on the market. A perfectly average estate agent might see a property sit on the market for 95 days. In contrast, a highly proactive, driven team might average just 47 days. Think about how a delayed sale affects you financially and emotionally. If your house sits unsold for four or five months, you are continuing to pay your mortgage, council tax, and utility bills. You might even miss out on buying your dream onward property because you are stuck in a chain that isn't moving. A high-performing agent uses proactive marketing, an active database of pre-qualified buyers, and premium presentation to ensure your property sells quickly and efficiently, minimizing your stress and financial burden. The Bottom Line on Estate Agent Fees Choosing an estate agent is one of the most important financial decisions you will make. It is vital to remember that selling a home requires far more than just taking on a listing and hoping for the best on property portals. It requires a dedicated, proactive approach. The next time you are comparing estate agents, do not just look at the bottom line of their fee structure. Look at their track record. Look at their average percentage of asking price achieved, their negotiation statistics, and how quickly they sell properties. A premium service yields premium results. Don't risk your home's value on a cheap fee.

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