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Explore 190: Henk-jan ter Brugge: The Head of Martech at Philips thinks it’s time we lead like pirates with 1,552 views, 0 likes, and 0 comments. Experience the impact of this video content that has captured audience attention.

Henk-jan works like a pirate inside the navy, exposing inefficiency with data, redesigning roles around real capabilities, and breaking AI promises into measurable wins backed by clean data and clear standards. Full episode: https://humansofmartech.com/2025/10/07/190-henk-head-martech-at-philips-lead-like-pirates/ #martech #marketingstrategy #marketingtechnology #marketingoperations #philips What’s up everyone, today we have the pleasure of sitting down with Henk-jan ter Brugge, Head of global digital programs and Martech at Philips. Disclaimer: The views and opinions expressed by Henk-jan in this episode are his own and do not necessarily reflect the official position of Philips. In This Episode: • Embracing the Digital Pirate Mindset in Martech • Why Composable Martech Stacks Work in High Seas Regulated Enterprises • Rethinking Martech as People Tech • Elevating Martech Teams Beyond Button Pushing • Where Martech Should Report in the Organization • Unlocking Innovation Through the Long Tail of Martech • Philips Digital Marketing & e-Commerce Stack Summary: Henk-jan works like a pirate inside the navy, exposing inefficiency with data, redesigning roles around real capabilities, and breaking AI promises into measurable wins backed by clean data and clear standards. He treats composability as an operating model with budgets tied to usage, gives local teams autonomy within guardrails, and measures martech by how it serves people and drives revenue. Ops leaders earn influence by pulling in allies and securing executive sponsorship, while reporting debates matter less than accountability and outcomes. Real innovation comes from embracing the long tail of smaller tools, working with vendors who integrate into the ecosystem, building adoption models with champions, and protecting energy through ruthless prioritization. Chapters: 00:00 Intro 00:55 In This Episode 04:23 Embracing the Digital Pirate Mindset in Martech 15:30 Why Clean Data Is the Real Treasure Map for AI in Marketing Ops 18:33 Why Composable Martech Stacks Work in High Seas Regulated Enterprises 23:48 Rethinking Martech as People Tech 32:01 Elevating Martech Teams Beyond Button Pushing 36:26 Where Martech Should Report in the Organization 42:07 Unlocking Innovation Through the Long Tail of Martech 46:51 The Limits of Vendor Isolation in Martech 51:22 Philips Digital Marketing & e-Commerce Stack 54:19 How to Use Weekly Prioritization to Protect Energy

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