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In this episode of Building Great Tech, Anastasija and Simon talk with Grzegorz Blazewicz, founder of SALESmanago. They talk about pressures facing the marketing industry amidst the AI revolution and how AI can be used as a tool to help target marketing campaigns more effectivelty. They also break down Grzegorz's jounrey from B2B to B2B and back again, and how he managed to get funding from two seperate PE firms, eventually resulting in a 9-figure exit! ABOUT GRZEGORZ An entrepreneur with over 20 years of experience in marketing and management. Founded Salesmanago and as a CEO bootstrapped the company from EUR 0 - 20 mln ARR and led the company to EUR 9-digit exit. Prior to starting Salesmanago worked in marketing agencies in New York and London, was CMO of Comarch, one of the largest IT companies in Europe (2000-2006), and CEO of Interia, Poland’s 3rd largest Internet portal, quoted on the Warsaw Stock Exchange (2006-2008) which he managed to exit at EUR 100 mln valuation. Academic lecturer, startup mentor and author of the popular book “Marketing Automation. Towards Artificial Intelligence and Hyperpersonalization”. Finalist in the 2014 EY Entrepreneur of the Year award. Specializes in GTM Strategies, M&A, Product Development. GUEST LINKS Linkedin - ⁠https://www.linkedin.com/in/grzegorzblazewicz/⁠ Book "Marketing Automation: Towards Artificial Intelligence and Hyper-personalization" - ⁠https://www.amazon.co.uk/Marketing-Automation-Artificial-Intelligence-Hyperpersonalization/dp/8301222220⁠ SALESmanago - ⁠https://www.salesmanago.com/⁠ BUILDING GREAT TECH WEBSITE ⁠⁠http://BuildingGreatTech.com/⁠⁠ YOUTUBE ⁠⁠https://youtube.com/@buildinggreattech?si=PAPXfpruiSx_Nqgt⁠⁠ TIKTOK ⁠⁠https://www.tiktok.com/@buildinggreattech?is_from_webapp=1&sender_device=pc⁠⁠ LINKEDIN ⁠⁠https://uk.linkedin.com/company/building-great-tech⁠⁠ INSTAGRAM ⁠⁠https://www.instagram.com/buildinggreattech/⁠⁠ FACEBOOK ⁠⁠https://www.facebook.com/buildinggreattech/⁠ ⁠

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