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Media Tech Talk #023 - Amy Jansen-Flynn (Publift) Part 1 Amy Jansen-Flynn, Managing Director at PubLift, joins Media Tech Talk to discuss the evolution of ad tech, digital publishing, programmatic advertising, and media technology in an AI-driven world. In this episode, the first half of our conversation with Amy, we explore how publisher monetisation has evolved, what it takes to lead a global ad tech business, and why cross-functional experience is becoming essential in modern media organisations. Amy shares insights from her journey across REA Group, Adform, and PubLift, and how AI is shaping the future of advertising and publishing. Chapters: (01:04) Amy’s entry into media and early News Corp experience (02:10) Performance advertising before programmatic (04:05) Early ad tech complexity and evolution (08:06) Defining career periods and leadership lessons (10:56) Moving into executive leadership (14:16) Sales vs product experience in ad tech (17:07) Commercial vs technology alignment in media (20:27) Day-to-day life as a managing director (22:05) The role of AI in future strategy (26:54) Transitioning into PubLift and company culture 💬 Guest: Amy Jansen-Flynn, Managing Director – PubLift https://www.publift.com/ | https://www.linkedin.com/in/amyjansenflynn/ 🎧 Hosts: Daevid Richards – https://www.linkedin.com/in/daevidrichards/ Paul Luckett – https://www.luckettmediaconsulting.com | https://www.linkedin.com/in/paul-luckett/ Media Tech Talk explores ad tech, digital media, AI in advertising, programmatic monetisation, audience engagement, and the technologies shaping the future of publishing. #MediaTechTalk #AdTech #DigitalPublishing #ProgrammaticAdvertising #MediaTechnology #AI

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