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Inside Bell & Ross: Meeting the CEO to See the World's First Fully Luminous Watch! What does it take to run an iconic luxury watch company for over 30 years? Live from the Couture show, WatchDNA host Thomas sits down for an exclusive interview with Carlos Rosillo, the legendary co-founder and CEO of Bell & Ross. Carlos shares the fascinating origin story of the brand, explaining how a vintage pocket watch heirloom combined with a passion for aviation cockpit instruments birthed their iconic square-cased watches. In this deep-dive discussion, Carlos maps out the evolutionary path of Bell & Ross—from rugged instrument panels to the sleek, urban BR 05 integrated bracelet collection. We explore their uncompromising design philosophy where watchmakers, product engineers, and professional pilots collaborate to eliminate "gimmicks" and focus strictly on pure horological technicity. We also get an insider look at their latest technical masterclasses, including the BR 05 Skeleton Nightlum (Phantom) in full ceramic, and the groundbreaking, highly coveted BR-X5 Full Lum—a watch that pushes the limits of illumination physics by crafting the entire case body out of solid, glowing Super-LumiNova composite material. Finally, Carlos passes down his ultimate masterclass advice for aspiring watch entrepreneurs looking to break into the modern horology market. Explore the entire Bell & Ross collection and find an authorised luxury retailer near you at WatchDNA.com/BellAndRoss Don't forget to LIKE, COMMENT, and SUBSCRIBE for more luxury watch reviews, CEO interviews, and independent watchmaking spotlights! 🔗 Discover more: ⌚ WatchDNA.com/Bell-Ross Follow WATCHDNA: Instagram: @WatchDNA Twitter: @WatchDNA Facebook: WatchDNA TikTok: @WatchDNA Connect with Bell & Ross: Instagram: @BellAndRoss Website: bellross.com Special thanks to Carlos Rosillo and the Bell & Ross team for their openness and time. #BellAndRoss #WatchDNA #CarlosRosillo #DesignDrivenWatches #TimeWithPurpose #watchdna #CollectorsWatchlist #ModernWatchmaking #NotJustWatches 0:00 - Introduction: Meeting Bell & Ross CEO Carlos Rosillo 0:32 - From Flight Cockpit to Wrist: The Iconography of Bell & Ross 1:03 - The 30-Year Origin Story: Aviation, Design & Pocket Watches 1:35 - Building a Watch Brand: The Ultimate Advice for Entrepreneurs 2:10 - Evolving the Icon: Re-Engineering the BR 03 Automatic Line 2:42 - Hands-On: The BR 05 Skeleton Phantom Ceramic Collection 3:10 - The BR-X5 Full Lum: The World's First Fully Glowing Watch Case 3:55 - Outro & Find Your Closest Authorised Retailer #BellAndRoss #CarlosRosillo #WatchDNA #BRX5FullLum #BR05Skeleton #LuxuryWatches #WatchCollector #AviationWatch #LumeWatch #Horology #WatchReview #SwissWatchmaking #WatchEntrepreneur

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