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Explore Why You Don't Want To Go Viral with 1,952,412 views, 108,614 likes, and 2,324 comments. Experience the impact of this video content that has captured audience attention.

On a rainy Scottish island called Jura, it's time to talk about the Manual, about long-term sustainable success, and about not having just that one catchphrase. The term "viral" has fallen out of fashion in the last few years, which is why this series wasn't called "going viral". And in truth, that's not what you want to do. Post Audio by Emi Paternostro, http://proximitysound.com Jimmy Cauty and Bill Drummond were better known as the KLF (or the Timelords, or the JAMs, or...). Their Manual is out of print, but I'm sure that won't stop enterprising people from tracking down versions of it, or footage of their burn. The music for this series has been an instrumental version of "Game of Taking Chances" by Johannes Hager feat. Josefin Backrud, from Epidemic Sound 🟥 MORE FROM TOM: https://www.tomscott.com/ (you can find contact details and social links there too) ❓ LATERAL, free weekly podcast: https://lateralcast.com/ https://youtube.com/lateralcast/ 👥 THE TECHNICAL DIFFICULTIES: https://youtube.com/techdif

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