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Explore ITC अब देगी Pepsi और Coca-Cola को टक्कर? with 299,976 views, 14,422 likes, and 128 comments. Experience the impact of this video content that has captured audience attention.

Pepsi and Coca-Cola now face another Indian challenger as ITC enters the soft drink market. ITC has launched a super-premium, sugar-free coconut drink under its B Natural brand, initially available through quick-commerce platforms. The move targets health-conscious consumers while ITC tests pricing, demand, and market response. The company is also planning more flavours and may enter the carbonated beverage segment. With Campa already making waves, competition in India’s beverage market is getting stronger. ITC’s huge distribution network could become a major advantage. Do you think ITC can challenge Pepsi and Coca-Cola? Comment below.

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