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From HGTV to U.S. Real Estate: Wendy Russell’s Investing Playbook | WealthGenius Podcast Ep 81 Analytics Table
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🎙What happens when an HGTV host, renovator and U.S. real estate investor combines 30 years in film & TV with 15 years of investing south of the border? In this episode of the Wealth Genius Podcast, Alfonso sits down with Wendy Russell – former host of “She’s Crafty” on HGTV, renovator, U.S. investor (Indianapolis & Savannah), Airbnb superhost, and storytelling coach for real estate investors. Wendy shares her “superhero origin story” in real estate, why she avoids vacation-style markets for investing, how she and her husband built strong cash-flow portfolios in Indianapolis and Savannah, and the exact process she uses to vet U.S. property managers so they don’t destroy your returns. They also dive into Wendy’s real superpower: storytelling. She explains why investors are “making marketing too hard,” how your “messy” story actually attracts capital and partners, and why you’re always one good story away from your next joint venture. In this episode you’ll learn: How Wendy went from actor and producer to HGTV host and full-time real estate investor Why she chose Indianapolis & Savannah over the typical “vacation markets” The key signs of a strong U.S. market (multiple rental strategies, industry, schools, film, etc.) Her biggest U.S. mistake: keeping the wrong property manager – and how to avoid it A step-by-step process for screening and interviewing property managers How to use your personal story to attract partners, raise capital and build trust Why “stop making marketing hard” might be the best advice you hear this year 👉 Connect with Wendy: https://www.wendyrussell.com/ 🎙️ Listen on Spotify & Apple Podcasts: Wealth Genius Podcast 📍 Follow @AlfonsoCuadraOfficial for more real estate mindset & strategy content. Resources & Links: 🌐 Learn more about the Expand Wealth Fund: expandwealthfund.com Follow & Connect with Alfonso Cuadra: Website - https://alfonsocuadra.com/ Facebook - https://www.facebook.com/alfonso.cuadra.58 Instagram - https://www.instagram.com/alfonsocuadra/ Youtube - https://www.youtube.com/channel/UCy0Xd2sSq-QCYZKTbye6Uwg Follow & Join WealthGenius Website - https://www.wealthgenius.ai/ Facebook - https://www.facebook.com/wealthgenius Genius Investors Group Facebook - https://www.facebook.com/groups/391121528783365 Instagram - https://www.instagram.com/wealthgeniushq/ Twitter - https://x.com/wealthgeniushq ⏱️ Chapters 0:00 – Intro – Wealth Genius Podcast 0:44 – Why Alfonso wanted Wendy on the show 1:26 – Wendy’s origin story: contractors, renos & power tools 2:26 – From actor to producer to HGTV 4:29 – “She’s Crafty” and upcycling into home décor 5:58 – Designing a standout Airbnb and guest reactions 7:01 – Managing 11 construction projects & sticking to budget 8:32 – Why Wendy invests in the U.S. 8:48 – 15 years in the U.S.: Indianapolis & Savannah 9:39 – Choosing markets: connections, flights & drivability 13:01 – Why Savannah works: film, nurses, executives & SCAD students 17:12 – Weather, hurricanes & what risk really looks like 18:20 – Vacation homes vs true investment properties 18:38 – Biggest mistake: not vetting U.S. property managers 20:24 – The “empty house” horror story from Canada 20:33 – How Wendy now vets property managers (step-by-step) 23:52 – Secret-shopping your own property manager as a “tenant” 24:27 – Storytelling as a superpower for investors 26:01 – Why people buy you before they buy your building 28:20 – Everyone has a story (even the “safe” ones) 28:42 – Closing thoughts & Expand Ottawa event announcement
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