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Explore Why Your Business Needs a Contingency Plan with 4,227 views, 182 likes, and 0 comments. Experience the impact of this video content that has captured audience attention.

In this masterclass, Ben McGary sits down with George Mayfield to explore one of the most overlooked business systems: contingency planning. Together, they reveal why 90% of businesses without a contingency plan fail within a year of a major crisis and how leaders can protect their teams, revenue, customers, and reputation when the unexpected happens. From system outages and cyberattacks to the loss of key employees and operational failures, this session provides a practical framework for building a business that can withstand disruption without descending into chaos. You'll learn how to identify vulnerabilities, build actionable response plans, conduct crisis simulations, and create a culture that remains calm under pressure. ✅ What You'll Learn: - How to identify your biggest business risks - Why contingency planning should involve the entire team - The Southwest Airlines failure case study - The "Orange Binder" emergency response framework - How to build crisis response checklists - Mind mapping for business continuity planning - Tabletop exercises and crisis simulations - How to test your plans before disaster strikes - Getting organizational buy-in for contingency planning - The three systems every business must protect first 🎯 Perfect for: Whether you're a business owner, executive, operations leader, or entrepreneur, this masterclass will help you build resilience before you need it. ⏱️ TIMESTAMPS: 00:00 – The Cost of Flying Without a Net 06:12 – Why Planning Must Be a Team Sport 16:00 – The Southwest Airlines Warning & The Orange Binder 30:43 – Designing the Response with Tabletop Exercises 54:04 – Securing Buy-In and the Top 3 Priorities ------------------ GET ACCESS TO SELL MORE RESOURCES Get access to our full vault of masterclasses, implementation sessions, and a community of entrepreneurs building real businesses. 👉 https://sellmoreacademy.com/ Sell More Academy offerings, including class type and frequency, resources, and packages, may change from time to time without notice. Any offers mentioned in this video may be out of date by the time of publishing. Please see https://sellmoreacademy.com/ for our latest offers to help you Sell More. ------------------ CONNECT WITH US: Website: https://sellmoreacademy.com/ Facebook: https://www.facebook.com/the.sell.more.academy Instagram: https://www.instagram.com/sell_more_academy/ LinkedIn: https://www.linkedin.com/company/sell-more-academy/ Twitter ”X”: https://x.com/sell_more_stuff TikTok: https://www.tiktok.com/@sellmoreacademy Pinterest: https://za.pinterest.com/sellmoreacademy/ ------------------ RELATED BLOGS YOU'LL LOVE: - Why Your Business Needs a Contingency Plan: https://sellmoreacademy.com/post/how-to-sell-more-why-your-business-needs-a-contingency-plan - Sales Strategies That Convert: https://sellmoreacademy.com/post/How-to-sell-more-trust-kills-sales - AI for Business: https://sellmoreacademy.com/post/How-to-sell-more-with-a-hype-free-AI-strategy - Marketing Strategies: https://sellmoreacademy.com/post/How-to-sell-more-build-a-lead-machine-that-never-sleeps - Branding Fundamentals: https://sellmoreacademy.com/post/How-to-sell-more-turn-your-team-into-your-most-powerful-branding-asset ------------------ ABOUT SELL MORE ACADEMY: Sell More Academy is the Mastermind for More Sales focused on the 5 pillars of modern business success: AI, Branding, Marketing, Sales, and Systems. We feature strategic masterclasses with industry experts and hands-on tactical walkthroughs that provide entrepreneurs with the tools, strategies, and community support to grow sustainable businesses. Our mission: Help you sell more of what matters with goodwill, excellence, and impact. ------------------ #SellMoreAcademy #BusinessContinuity #ContingencyPlanning #RiskManagement #BusinessSystems #OperationsManagement #Leadership #BusinessGrowth #BusinessStrategy #CrisisManagement ------------------ © 2026 Sell More Academy. All rights reserved.

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