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No guest today. Just Mark Hirschi and Steven Reed. And honestly this might be one of the most useful episodes all year. No guest means no format. No script. Just two moving company owners who have been in the industry for a combined 30 plus years talking about what is actually working, what they need to fix, and what they just learned that every operator needs to hear. This is the Movified Wednesdays recap of what's been going on for the past month: Titan Mastermind Scottsdale, the Push Culture teaser, bringing back a GM after three years, realtor referral boxes, weekly management meetings, AI subscriptions you are probably paying for and not using, and the most expensive sentence in moving. "The most expensive sentence in moving is just come back to the shop." Mark Hirschi "10 trucks at a gas station for 45 minutes. Three men per truck. That is almost 30 hours of labor. Gone." Steven Reed ──────────────────── CHAPTERS 00:00 — AI subscriptions are costing more than the employees we fired 03:00 — Are you actually using AI or just asking it where to eat sushi? 05:00 — Movified Mastermind groups update and how to apply 07:00 — Moving Mindset Day 195: your words shape your team's identity 09:00 — The group chat feedback that made Mark rethink how he communicates with his drivers 11:00 — Steven on broadcasting: how to discipline proactively instead of reactively 13:00 — Titan Mastermind Scottsdale recap begins 14:00 — What Mark learned: getting more uncomfortable and checking in more 15:30 — Muscular Movers commercial division session with Jim Steves 17:00 — Why value and culture are what bring commercial business through the door 18:30 — The four questions to write down at every conference before you leave 20:00 — What Mark needs to fix immediately: sales tracking and using Claude on the plane home 22:00 — The opportunity no longer ignored: realtor referral welcome boxes and shared cost strategy 25:00 — Weekly management meetings: why once a month is not enough 27:00 — The personal win question and why it matters every single week 28:30 — Steven brings back his GM Matt after three years: the conversation and what to look for 33:00 — What KPIs Steven holds his GM to: reviews, claims ratio, missed calls, customer satisfaction 35:00 — Not a people person. A business person. The difference. 36:00 — The push culture teaser begins 37:00 — The most expensive sentence in moving: just come back to the shop 38:00 — 10 trucks at a gas station for 45 minutes equals almost 30 hours of labor lost 40:00 — What the Push Culture series will cover: dispatch, check-ins, second jobs, red flags 42:00 — Go through your phone: the Dan Martell tip that is generating contracts right now 45:00 — The Movified Cribs series announcement 47:00 — Full wrap and Stay Movified ──────────────────── SPONSORED BY SNOBALL Word of mouth marketing. Done for you. Get more customers from your happy customers through referrals, reputation assets, reviews, and video testimonials. → snoball.com MOVINGLETTERS.AI EXCLUSIVE MOVIFIED LISTENER OFFER: Get 1,000 golden tickets in genuine handwritten letters plus trackable phone numbers, daily photo proof, premium design, and insider realtor data for 5 counties completely free. Your competition is searching for solutions like this right now. Do not let them find MovingLetters.ai first. → movingletters.ai ROTATE DIGITAL Generate more revenue with your online assets. We help you take your digital assets that you already own, like your Google Business Profile, and use our 3 step process to get it optimized and visible to customers in your area who are ready to buy today. Get your FREE SEO audit. → rotatedigital.com SMART MOVING Most moving companies are stuck at 7% margins. SmartMoving is built to fix that. Our profitability platform turns your daily operations into a well-oiled machine that drives profit, not chaos. Thousands of movers are already using it to double their bottom line and get their lives back. 97% would recommend us to other movers. → smartmoving.com TITAN UP TRAINING A comprehensive program designed to enhance your skills in sales, mover skills, leadership, mindset, marketing, and more. → titanuptraining.com/homepage READYROLES Virtual assistants trained for the moving industry. Steven Reed's company. They handle social media, payroll, scheduling, calendar, SOPs, and everything else that is keeping you from leading. → ReadyRoles.com ──────────────────── 🎙️ Host: Mark Hirschi — Salmon's and Ellis Moving, Vancouver BC 🎙️ Co-Host: Steven Reed — Big League Movers, Memphis TN | ReadyRoles.com 📅 Movified Wednesdays. New episodes every Monday and Wednesday. 🌐 Join the Movified Nation Mastermind → movifiednation.com/mastermind 🔔 Subscribe for weekly conversations built for moving industry owners who are done playing small. Stay Movified. #podcast #podcasts #moving #business #businessgrowth

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