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In this demonstration, we will utilize synthetic data algorithms in SAS® Data Maker to simulate feasible economic scenarios based on historical data. These scenarios will calibrate loan pricing according to credit and fraud risk. We will deploy a risk-based pricing calculator by optimizing loan pricing policies implemented in SAS Intelligent Decisioning software and leveraging SAS Risk Engine solution capabilities. This approach is crucial for the financial industry as it enhances decision-making processes, improves risk management, and ensures more accurate and fair pricing strategies for enterprise customer onboarding. Additionally, it enables financial institutions to incorporate loan provision and economic capital planning. Presenting Company: SAS Related Links ◉ SAS Innovate Conference Site – http://www.sas.com/innovate ◉ Learn about SAS Viya – https://www.sas.com/viya SUBSCRIBE TO THE SAS SOFTWARE YOUTUBE CHANNEL https://www.youtube.com/SASSoftware?sub_confirmation=1 ABOUT SAS SAS is a trusted analytics powerhouse for organizations seeking immediate value from their data. A deep bench of analytics solutions and broad industry knowledge keep our customers coming back and feeling confident. With SAS®, you can discover insights from your data and make sense of it all. Identify what’s working and fix what isn’t. Make more intelligent decisions. And drive relevant change. #SASSoftware CONNECT WITH SAS SAS ► https://www.sas.com SAS Customer Support ► https://support.sas.com SAS Communities ► https://communities.sas.com SAS Analytics Explorers ► https://explorers.sas.com Facebook ► https://www.facebook.com/SASsoftware X ► https://www.twitter.com/SASsoftware LinkedIn ► https://www.linkedin.com/company/sas Blogs ► https://blogs.sas.com RSS ► https://www.sas.com/rss

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